360: Revista de Ciencias de la Gestión

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.14657/174812

ISSN: 2415-5861
e-ISSN: 2518-0495

360: Revista de Ciencias de la Gestión es la revista académica del Departamento Académico de Ciencias de la Gestión de la PUCP. Es una publicación arbitrada semestral abierta a recibir contribuciones de autores peruanos y extranjeros, tanto en inglés como en español. La revista busca acoger documentos de investigación y reflexión sobre el conocimiento y la práctica disciplinaria habitual, en las distintas esferas organizacionales (empresarial, pública y social) y áreas funcionales (gestión estratégica, financiera, logística, operativa, de marketing y de personas).

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  • Ítem
    Natural Revolution: Sharing value with the first owners. The case of AJE in Peru
    (Pontificia Universidad Católica del Perú, 2023-10-28) Landeo, Romina; Sordo, Kabu; Cordova, Miguel; Ilieva, María
    This study reveals how a company designed and developed a shared value initiative from a new product line, contributing to the sustainable development goals in Peru. The paper aims to identify the main characteristics of the collective impact achieved by Shared Value strategies of the Peruvian multinational company, AJE Group. The authors use an empirical case study of one of the biggest multinational companies in Peru to build upon Kramer’s model for shared value initiatives and analyze each of its five elements for shared value. The findings of this paper allow practitioners, as well as policy-makers, to identify sustainable managerial practices and opportunities for sustainability-oriented public policy design which can be implemented in other organizations.
  • Ítem
    El discurso colonialista en la internacionalización y sostenibilidad: una mirada desde América Latina
    (Pontificia Universidad Católica del Perú, 2021-09-01) Gomez-Trujillo, Ana Maria
    This article seeks to show the internationalization process and the implementation of sustainability practices as manifestations of colonialism in the Latin American context which are not adjusted to their local realities. The need to address these concepts from a local perspective that takes into account the uniqueness of the organization's problems from the Latin American reality is highlighted. Thus, internationalization can be conceived in a way that promotes sustainable regional development of the so-called southern countries and reduces the dependency relationship with the northern hegemony, for which it is necessary to create theories that take into account the particularities of the periphery companies and highlight their differences with those belonging to the great and traditional world powers