360: Revista de Ciencias de la Gestión. Núm. 3 (2018)

URI permanente para esta colecciónhttp://54.81.141.168/handle/123456789/174827

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Presentación
  • Presentación Del Aguila, Levy; Aylas Flórez, Elizabeth; 8-16

    • Artículos
  • Sostenibilidad en la cadena de suministro: evidencias del sector minorista español Morcillo-Bellido, Jesús; 18-38
  • Gestión de la cadena de suministro de un programa del Estado: metodologías que se adaptan para su optimización Tremolada Tovar, Veralina; 39-60
  • Análisis de fracasos en el lanzamiento de nuevos productos en la industria de bebidas en el Perú a partir del modelo stage-gate Alvarado Alarcón, Miluska; Alegre Valdivia, Vanessa; Martínez Utía, Tatiana; Seclen Luna, Jean Pierre; 61-83
  • Discapacidad visual, competencias y empleabilidad en el Perú Bergamino Varillas, Juan Pablo; 84-108
  • Los cambios en la industria de la música y el rol de las sociedades de gestión colectiva Mendoza Woodman, Jorge; 110-135
  • La transferencia de conocimiento en las alianzas estratégicas para la innovación Díaz Gamarra, Manuel Alejandro; 136-148

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    Mostrando 1 - 7 de 7
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      Discapacidad visual, competencias y empleabilidad en el Perú
      (Pontificia Universidad Católica del Perú. Fondo Editorial, 2018-09-25) Bergamino Varillas, Juan Pablo
      Employment is a way of economic and social development, it leads people to improve their quality of life and increase their sense of belonging, as it allows them to generate a productive contribution to society. For people with disabilities, the access to employment is usually limited because of the educational, economic and cultural barriers that prevent the participation of this group in working life; however, they have different types of skills to perform productive tasks that ensure they can maintain a stable and long term employment. It is important to know what these skills are and how they influence the employability of this group. Also, it is responsibility of the society to generate spaces for the development of this group that the government and the market have left aside.
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      Análisis de fracasos en el lanzamiento de nuevos productos en la industria de bebidas en el Perú a partir del modelo stage-gate
      (Pontificia Universidad Católica del Perú. Fondo Editorial, 2018-09-25) Alvarado Alarcón, Miluska; Alegre Valdivia, Vanessa; Martínez Utía, Tatiana; Seclen Luna, Jean Pierre
      This article analyses the importance of properly structuring the process of the newproducts development (NPD). It identifies some failures in the NPD process in thePeruvian beverage industry based on an exploratory study of multiple cases of newproducts that failed to be launched on the market. A qualitative methodology was used to understand the NPD process, taking as a reference the stage-gate model since it’s one of the most sophisticated and disseminated innovation models in current practice. The study founded that the companies analysed made serious mistakes in their NPD processes, such as not listening to the consumer’s voice since the beginning of the process and not conducting pilot market tests, among others.
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      La transferencia de conocimiento en las alianzas estratégicas para la innovación
      (Pontificia Universidad Católica del Perú. Fondo Editorial, 2018-09-26) Díaz Gamarra, Manuel Alejandro
      This paper reviews the literature on strategic alliances to illustrate how they arecharacterized, what types exist and, specifically, what phenomena are relevant when the alliance seeks to facilitate business innovation. In line with this purpose, it also examines the way literature characterizes the concepts of innovation, learning and knowledge, as well as organizational capabilities, as important factors of the process of knowledge transfer between partners.
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      Los cambios en la industria de la música y el rol de las sociedades de gestión colectiva
      (Pontificia Universidad Católica del Perú. Fondo Editorial, 2018-09-26) Mendoza Woodman, Jorge
      This article explores and analyzes the role of Performing Rights Organizations withinthe paradigm shifts that have occurred in recent years, both globally and locally, in the music industry. We used the agency theory as a theoretical framework to explain the continuous demands and requests for regulatory changes that have been made against this organizations, and explored the technological advances as an alternative to increase the monitoring capacity of the principals (members of collecting societies) on the behavior of the agents (its managers), and finally presenting potential management mechanisms based on the theory of Stewardship for the shared achievement of corporate goals.
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      Sostenibilidad en la cadena de suministro: evidencias del sector minorista español
      (Pontificia Universidad Católica del Perú. Fondo Editorial, 2018-08-15) Morcillo-Bellido, Jesús
      «Sustainability» in the supply chain is one of the important challenges of the 21st century. This work aims to deepen the understanding of how integral sustainability can be fostered, developed and supported through alliances and lean practices operations in a supply chain of the Services sector. Through the analysis carried out, it is sought to determine to what extent it has been possible to achieve a high level of comprehensive sustainability in the analyzed supply chain, supported by its own alliance model and the systematic and strict application of lean operations practices. The supply chain studied also presents the peculiarity of seeking that the efficiency practices developed in the focal company (Mercadona) are widely replicated in its more than one hundred key suppliers. The focal company is promoting the extension of these practices to its raw materials suppliers to achieve sustainability in the whole chain. The main contribution of this study is that it tries to show how integral
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      Presentación. 360: Revista de Ciencias de la Gestión; Núm. 3 (2018)
      (Pontificia Universidad Católica del Perú. Fondo Editorial, 2018-09-21) Del Aguila, Levy; Aylas Flórez, Elizabeth
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      Gestión de la cadena de suministro de un programa del Estado: metodologías que se adaptan para su optimización
      (Pontificia Universidad Católica del Perú. Fondo Editorial, 2018-09-21) Tremolada Tovar, Veralina
      The article aims to describe how methodologies generally used in the private sector can be applied to optimize state programs, and more specifically, school feeding programs (PAE, according to its initials in Spanish). Therefore, to achieve its objectives and, above all, to generate value, both for the users of the programs and for Peruvian society, it is essential that the management of the PAE is developed efficiently. To contribute to this task, the Supply Chain Operations Reference (SCOR) and Stakeholder Analysis of the Project Management Body of Knowledge (PMBOK) are presented from a theoretical application approach, and both methodologies can be adapted or applied directly according to the specificities of the organization.