Núm. 7 (2021)

Recent Submissions

  • La investigación como proceso clave para la planificación estratégica del marketing 

    Valdivieso, Alexandra (Pontificia Universidad Católica del PerúPE, 2021-12-01)
    Currently in business world, information has become one of the most valuable intangible assets for companies, since it allows us to understand the past, analyze the present and predict the future of organizations. In that ...

  • Gestión deportiva: un débil camino hacia el deporte de alto rendimiento 

    Tello De La Cruz, José Carlos (Pontificia Universidad Católica del PerúPE, 2021-12-01)
    Within the government agenda, the sport has not had relevant participation despite the multiple benefits it has on society. However, with the passage of time and the effort of different actors and institutions, this is ...

  • La importancia del pensamiento sistémico para el diseño de estrategias exitosas 

    Soto Quispe, Natalia (Pontificia Universidad Católica del PerúPE, 2021-12-01)
    The word strategy, for many centuries, made reference only and exclusively to a military context. As the decades passed, people began to broaden the spectrum of strategy and transfer it to other areas. Since the technological ...

  • Concept Stores: El futuro de la atmósfera de tienda tras la pandemia 

    Escurra Rodriguez, Carolina; Collando Santos, Vianca (Pontificia Universidad Católica del PerúPE, 2021-12-01)
    Could it be that due to the pandemic, all experience within a store will be left as a second choice or how much the change will affect the stores to make them rethink their strategy? There is no simple answer to this ...

  • Gamificación: ¿Nueva tendencia en los procesos de gestión de Recursos Humanos? 

    Huertas Muñoz, Luis Victor Miguel (Pontificia Universidad Católica del PerúPE, 2021-12-01)
    Since the emergence of human resources in the 1920s, it has been possible to observe the constant and rapid progress that this has presented in organizations. Where positive results will be obtained in productivity ...

  • El teletrabajo como medio para la construcción de un Perú resiliente: Legislación regional comparada 

    Aranibar Ramos, Edgar Romario; Patiño Huayhua, Antony Jonny (Pontificia Universidad Católica del PerúPE, 2021-12-01)
    During the economic crisis, consequence of coronavirus crisis, teleworking resurfaced such as a support for economies, provoking that some countries had to create or adequate a new legal figure to properly allow a ...

  • ¿Elegir un destino por sus imágenes? 

    Cisneros Rivera, Nicol (Pontificia Universidad Católica del PerúPE, 2021-12-01)
    In an era as technological as the current one, adapting to the needs of the environment is essential to survive market competition and this also applies to tourist destinations. Social media have become major channels for ...

  • Amplificando el impacto del diseño a través de DesignOps 

    Mengoni Leon, Alexandra (Pontificia Universidad Católica del PerúPE, 2021-11-29)
    DesignOps is born out of different needs in design teams. The value that design generates through their creative process, made that there is more demand for these profiles in organizations. However, the more design needs ...

  • ¿La mejor oportunidad de inversión en la actualidad? 

    Martinez Bendezú, Gabriel (Pontificia Universidad Católica del PerúPE, 2021-12-01)
    In recent years, the market capitalization of cryptocurrencies has been growing exponentially. Although it is true that it is a very volatile market, in the long term it has followed an upward trend that exceeds the returns ...