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La investigación como proceso clave para la planificación estratégica del marketing
(Pontificia Universidad Católica del PerúPE, 2021-12-01)Currently in business world, information has become one of the most valuable intangible assets for companies, since it allows us to understand the past, analyze the present and predict the future of organizations. In that ... -
Gestión deportiva: un débil camino hacia el deporte de alto rendimiento
(Pontificia Universidad Católica del PerúPE, 2021-12-01)Within the government agenda, the sport has not had relevant participation despite the multiple benefits it has on society. However, with the passage of time and the effort of different actors and institutions, this is ... -
La importancia del pensamiento sistémico para el diseño de estrategias exitosas
(Pontificia Universidad Católica del PerúPE, 2021-12-01)The word strategy, for many centuries, made reference only and exclusively to a military context. As the decades passed, people began to broaden the spectrum of strategy and transfer it to other areas. Since the technological ... -
Concept Stores: El futuro de la atmósfera de tienda tras la pandemia
(Pontificia Universidad Católica del PerúPE, 2021-12-01)Could it be that due to the pandemic, all experience within a store will be left as a second choice or how much the change will affect the stores to make them rethink their strategy? There is no simple answer to this ... -
Gamificación: ¿Nueva tendencia en los procesos de gestión de Recursos Humanos?
(Pontificia Universidad Católica del PerúPE, 2021-12-01)Since the emergence of human resources in the 1920s, it has been possible to observe the constant and rapid progress that this has presented in organizations. Where positive results will be obtained in productivity ... -
El teletrabajo como medio para la construcción de un Perú resiliente: Legislación regional comparada
(Pontificia Universidad Católica del PerúPE, 2021-12-01)During the economic crisis, consequence of coronavirus crisis, teleworking resurfaced such as a support for economies, provoking that some countries had to create or adequate a new legal figure to properly allow a ... -
¿Elegir un destino por sus imágenes?
(Pontificia Universidad Católica del PerúPE, 2021-12-01)In an era as technological as the current one, adapting to the needs of the environment is essential to survive market competition and this also applies to tourist destinations. Social media have become major channels for ... -
Amplificando el impacto del diseño a través de DesignOps
(Pontificia Universidad Católica del PerúPE, 2021-11-29)DesignOps is born out of different needs in design teams. The value that design generates through their creative process, made that there is more demand for these profiles in organizations. However, the more design needs ... -
LOS LECHEROS ANTIGUOS ESTÁN DE VUELTA: una iniciativa de marketing de la nostalgia con valor social de Danlac
(Pontificia Universidad Católica del PerúPE, 2020-04-08)The present study focuses on one of the most representative campaigns of Danlac company: the return of the ancient dairy farmers, a project that the company materializes hiring elderly people. With that, Danlac manages to ... -
Proceso de búsqueda de clientes en el Mercado Internacional
(Pontificia Universidad Católica del PerúPE, 2020-04-08)The search for customers in different international markets has been - and is - controversial, due to the application of different methodologies andprocesses for market researchers. There is only one way to deal with this ... -
LOS IMPOSTORES: reflexiones sobre un conflicto socioambiental
(Pontificia Universidad Católica del PerúPE, 2020-04-08)In an imperfect environment not all the decisions a player chooses are the best ones, even less if these decisions must take place in a conflict, and in fact, the tension increases and becomes more serious if the benefit ... -
DESIGN MANAGEMENT: un mundo nuevo por explorar entre el diseño y los negocios
(Pontificia Universidad Católica del PerúPE, 2019-11-19)Over the years, we have seen how companies are in an increasingly changing environment and respond to a more complex user needs. Therefore, organizations must be innovative in their processes, technologies, products and ... -
La armonía familiar y la dirección en una empresa familiar
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The majority of Peruvian companies are born being relatives. This characteristic makes them unique because they have institutions, leaderships and their own laws that must be managed so that they can survive, since the ... -
¿Mundos casi paralelos?: Las similitudes de una Marca de Alta Moda y una Multinacional de Productos de Conveniencia
(Pontificia Universidad Católica del PerúPE, 2019-10-17)In times as variable as the century we live in, adapting to the needs of the environment is essential to survive market competition; However, the real challenge lies in identifying the future needs of the consumer and being ... -
¿Es el neuromarketing una realidad o simplemente una teoria? La importancia de su aplicación en las empresas comerciales
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The present study focuses on knowing what the consumer's behavior is, with respect to the use of marketing strategies that companies in the commercial sector give to the development of their brands, from the perspective ... -
INNTEGRA: ¿Por qué integrar el valor de la Innovación Sostenible en la ciudad?
(Pontificia Universidad Católica del PerúPE, 2019-10-17)Indisputably, the world in which we live in is a product of an extensive historic process. In fact, the last 100 years of humanity has witnessed big dicoveries and inventions that undoubtedly revolutionized in an accelerated ... -
El mayor impedimento para el desarrollo social sostenible: la desigualdad global
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The rising of global inequality has become a universal concern. The evidence suggest that the gap between rich and poor has widened in the last three decades despite the economic growth in some countries. Moreover, the ... -
Ventas y marketing en entornos empresariales basados en Internet de las Cosas
(Pontificia Universidad Católica del PerúPE, 2019-10-17)In this era of enterprises digital transformation, sales and marketing professionals have to face countless challenges due to accelerated development of Internet of Things within B2C markets and uncountable spectrum of ... -
Neoliberalismo, Estado de derecho y gestión de la corrupción
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The corruption of public management systems is a place of recurrent citizen interpellation in Peru. Long historical, the last few years have meant a kind of escalation in the history of corruption, as well as the moment ... -
Déjame que te cuente: el storytelling en las campañas políticas actuales
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The changes in society’s perception on politics and corruption, and distrustfulness in politicians’ actions, have made necessary for candidates to transform their campaign strategies. Storytelling, a marketing technique ...
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