InnovaG

URI permanente para esta comunidadhttp://54.81.141.168/handle/123456789/185348

ISSN: 2521-5698
e-ISSN: 2521-5701

InnovaG es una organización estudiantil fundada en septiembre del 2015 por estudiantes de la Facultad de Gestión y Alta Dirección, con el propósito de convertirnos en un referente de discusión académica sobre temáticas de las ciencias de la gestión a través de la promoción de la investigación, la innovación y el diálogo académico con el fin de contribuir al desarrollo crítico e intelectual de la comunidad universitaria. Es así como se constituye, la Revista InnovaG, primera revista impresa de la Facultad de Gestión y Alta Dirección de la Pontificia Universidad Católica del Perú.

El desarrollo impreso de la revista, representa esfuerzos y experiencias que apuntan no solo a la difusión de contenido; sino que también, busca impactar en el pensar y reflexión de cada tema abordado. Con este compromiso, es que, nuestras publicaciones están elaboradas en papel cien por ciento reciclado. De esta manera, continuamos nuestra misión de ser un medio que impulse al cambio desde un enfoque de responsabilidad con el medio ambiente.

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Mostrando 1 - 20 de 70

Acceso Abierto
Amplificando el impacto del diseño a través de DesignOps
(Pontificia Universidad Católica del Perú, 2021-11-29) Mengoni Leon, Alexandra
DesignOps is born out of different needs in design teams. The value that design generates through their creative process, made that there is more demand for these profiles in organizations. However, the more design needs in their strategies, products and services, the greater the need for DesignOps due to all the operational and support tasks required for designers to focus on what they are passionate about: designing. DesignOps is responsible for amplifying the impact of the design team within an organization by helping them optimize processes, standardize tools, establish a culture in the team and support them in many other management issues. A practice that is constantly learning because of how new it is but with much to discover, execute, iterate and learn.
Acceso Abierto
La armonía familiar y la dirección en una empresa familiar
(Pontificia Universidad Católica del Perú, 2019-10-17) Perez, Milagros
The majority of Peruvian companies are born being relatives. This characteristic makes them unique because they have institutions, leaderships and their own laws that must be managed so that they can survive, since the majority does not manage to pass to the second generation. This article provides an overview of management within a family business. For which an analysis is made on the conformation of a family business, to then analyze the government family business and the objectives that it pursues. Family harmony is the central axis to understand the dynamics within family businesses.
Acceso Abierto
El biocomercio en el Perú: Desafíos y oportunidades de desarrollo
(Pontificia Universidad Católica del Perú, 2016) De la Cruz Doria, Tusnelda
No presenta resumen
Acceso Abierto
Business Intelligence: un balance para su implementación
(Pontificia Universidad Católica del Perú, 2017-03-22) Silva Solano, Luis Ernesto
Business Intelligence (BI) is the set of methodologies, practices and capacities focused on information management that allows companies to make better decisions. The practice of BI is developed through IT systems and an in-depth knowledge of the company’s “core business”. This article seeks to make an assessment of the difficulties, costs and benefits that are taken into account before acquiring a BI tool.Among the difficulties is the adaptation of complex information, the deficient data entry, the privacy problems. Related to costs, the costs of licensing and acquiring a tool are developed, as well as those derived from the adaptation of personnel to these solutions. Likewise, regarding the main benefits, the control of the activities, the improvement in the productivity of the collaborators, the technological support to reach the objectives, the promotion of a data-oriented culture and the improvement in the decision-making are exposed. In this way, it shows the challenge that companies in the information age, where knowledge has become a source of competitive advantage for the market and in which people are prepared to achieve success.
Acceso Abierto
Las cadenas de valor y el rol promotor de los gobiernos sub-nacionales: una aproximación a la contribución del Estado del siglo XXI en la cadena de valor del cacao en la región y provincia San Martín
(Pontificia Universidad Católica del Perú, 2017) Cajavilca Ortiz, Alberto; Miranda Bazán, Claudia
No presenta resumen
Acceso Abierto
Cambio de paradigmas: A propósito de sociedad,empresa y sistemas
(Pontificia Universidad Católica del Perú, 2017) Caravedo Molinari, Baltazar
No presenta resumen
Acceso Abierto
Círculo vicioso de insostenibilidad: Tres desafíos de Las fast fashion
(Pontificia Universidad Católica del Perú, 2016) Tena Mucha, Esmeralda
No presenta resumen
Acceso Abierto
Claves para un adecuado cálculo de ratios y análisis de estados financieros
(Pontificia Universidad Católica del Perú, 2018) Rodríguez Díaz, Daniela del Pilar
There is a lot of literature related to financial analysis and interpretation of ratios regarding profitability, liquidity, management and solvency of a certain company. Nonetheless, there is a few literature based on some considerations that we must take into account when gathering information of indicated accounts in audited financial statements, especially in that of Peruvian cases. In this article, we resume and explain some key aspects to proceed in the calculation of financial indicators that are of daily usage between financial entities, financial analysts and stakeholders but that sometimes it is limited to take the current balances as of audited financial statements, without taking into account the financial criteria on the top of what is reported based on the Resolution CONASEV 103-99 and modifications which is ruled in Peru by Superintendencia de Mercado de Valores (SMV) and International Financial Reporting Standards (IFRS).
Acceso Abierto
Concept Stores: El futuro de la atmósfera de tienda tras la pandemia
(Pontificia Universidad Católica del Perú, 2021-12-01) Escurra Rodriguez, Carolina; Collando Santos, Vianca
Could it be that due to the pandemic, all experience within a store will be left as a second choice or how much the change will affect the stores to make them rethink their strategy? There is no simple answer to this question, it could be that digital adaptation works for some companies, but for concept stores, for whom their proposal lies in the delivery of a 360 customer experience, which includes both the product and the service delivered, the answer becomes much more interesting. Based on this, this article focuses on the Marketing area, and allows to discuss new trends and changes in the management of the environment of the retail sector, and their effect on consumer's purchase intentions, under the current context due to COVID-19.
Acceso Abierto
Corrupción en el sector público: Vínculo con el desarrollo económico y social
(Pontificia Universidad Católica del Perú, 2016) Donayre Rodriguez, Jesús
No presenta resumen
Acceso Abierto
Una creciente sombra verde
(Pontificia Universidad Católica del Perú, 2016) Camargo León, Andrea
No presenta resumen
Acceso Abierto
La cuota de empleo para personas con discapacidad: Un elemento a considerar en la gestión del talento humano
(Pontificia Universidad Católica del Perú, 2017) Cortez Segura, José Eduardo
No presenta resumen
Acceso Abierto
Déjame que te cuente: el storytelling en las campañas políticas actuales
(Pontificia Universidad Católica del Perú, 2019-10-17) Escalante Villar, Juan
The changes in society’s perception on politics and corruption, and distrustfulness in politicians’ actions, have made necessary for candidates to transform their campaign strategies. Storytelling, a marketing technique focused on narrating a story in order to transmit a simplified message, is one of the most innovative methods for the optimization of democracy, but its use is still limited. In this article the utility of storytelling is explained, as well as the problems politicians have because of their dependence on the opinion voters have of them. Then, the opportunities, responsibilities and dangers that storytelling entails during political campaigns are briefly evaluated. Finally, recommendations for an adequate use of the technique are established.
Acceso Abierto
Del planeamiento a la implementación: principales brechas del contexto peruano bajo el enfoque de la Nueva Gestión Pública
(Pontificia Universidad Católica del Perú, 2017-03-22) Calderón la Madrid, Luis Ricardo
The implementation, as a phase that goes beyond from planning, is, currently one of the most effective tools to check and feedback the New Public Management’s system, due in that phase actor makes contact with social and cultural variables that could define the success or failure of a Public Policy or Program.In that way, the article presents the main technical and political gaps that do not allow an adequate implementation, delimiting those that influence more in Peruvian context, with the objective that they can be identified in the daily reader’s performance. Likewise, the article gives recommendations, with the purpose of guide the necessary abilities to confront successfully the exposed gaps.
Acceso Abierto
DESIGN MANAGEMENT: un mundo nuevo por explorar entre el diseño y los negocios
(Pontificia Universidad Católica del Perú, 2019-11-19) Mengoni Leon, Alexandra
Over the years, we have seen how companies are in an increasingly changing environment and respond to a more complex user needs. Therefore, organizations must be innovative in their processes, technologies, products and services that they offer. Because of this, the role of design becomes relevant, due to its processes and way of thinking that is user centered to any solution approach. Design Management is the management of design. Involves two completely different worlds: design and business. Design Management is a little explored world in Peru and even in Latin America. However, this should start gaining field due to the relevance that the design has within the commercial results of a company.
Acceso Abierto
Editorial. InnovaG; Núm. 3 (2017)
(Pontificia Universidad Católica del Perú, 2017-03-23) Comisión de publicaciones de InnovaG
No presenta resumen
Acceso Abierto
Editorial. InnovaG; Núm. 4 (2018)
(Pontificia Universidad Católica del Perú, 2018) Tocas Santos, César Augusto; Vallejos Bocángel, Angie Lorena
No presenta resumen
Acceso Abierto
Editorial. InnovaG; Núm. 5 (2019)
(Pontificia Universidad Católica del Perú, 2019-10-17) Escalante, Juan
No presenta resumen
Acceso Abierto
¿Elegir un destino por sus imágenes?
(Pontificia Universidad Católica del Perú, 2021-12-01) Cisneros Rivera, Nicol
In an era as technological as the current one, adapting to the needs of the environment is essential to survive market competition and this also applies to tourist destinations. Social media have become major channels for communicating destination image and achieve positioning. The image of the destination, shaped by the content generated and published on social networks by both the destination management and the users, is a key factor in the perceptions and decision-making of potential tourists. Given this, in this article, the concepts of destination management, web 3.0 and tourist destination image are initially defined, from which an international case and the reality of the issue at the national level are then addressed, to finally provide the conclusions of the analysis and some reflections.
Acceso Abierto
Entrevista a Julio Gamero
(Pontificia Universidad Católica del Perú, 2016) Javier, Elizabeth
No presenta resumen