Browsing Núm. 4 (2018) by Title
Now showing items 1-9 of 9
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Claves para un adecuado cálculo de ratios y análisis de estados financieros
(Pontificia Universidad Católica del PerúPE, 2018)There is a lot of literature related to financial analysis and interpretation of ratios regarding profitability, liquidity, management and solvency of a certain company. Nonetheless, there is a few literature based on some ... -
Editorial. InnovaG; Núm. 4 (2018)
(Pontificia Universidad Católica del PerúPE, 2018)No presenta resumen -
La gestión del conocimiento operativo como punto de partida para la innovación de las organizaciones
(Pontificia Universidad Católica del PerúPE, 2018)The changing economic environment of the various productive sectors has empowered the use of knowledge as the main source of competitive advantage over traditional factors of production such as capital, labor and infrastructure. ... -
Gestión del Marketing Mix de servicios en un museo de memoria: Estudio de caso sobre el Lugar de la Memoria, la Tolerancia y la Inclusión Social
(Pontificia Universidad Católica del PerúPE, 2018)The present study focuses on knowing how “Lugar de la Memoria, la Tolerancia y la Inclusión Social” (LUM) manages each of the elements of the marketing mix in the first quarter of 2017. At the methodological level, the ... -
La gestión estratégica de una política de educación integral para alumnos sobresalientes: el caso de la Escuela de Talentos del Callao
(Pontificia Universidad Católica del PerúPE, 2018)In the last decades, education has become one of the fundamental and critical tasks of the national, regional and local levels of government. In this, the importance of the regional intervention is transcendental for the ... -
Hacia un modelo de innovación de Gestión PUCP
(Pontificia Universidad Católica del PerúPE, 2018)A growing number of organizations and organizational practices around the world are incorporating criteria of justice and sustainability in their value proposition. With them, new meanings arise in the conceptual and ... -
El marketing emocional y la fidelización del cliente. Análisis a partir de los componentes emocionales del Modelo Value Star en la banca por internet del BCP
(Pontificia Universidad Católica del PerúPE, 2018)The aim of this study is to present the relationship between the emotional components defined from the Value Star Model of emotional marketing and customer loyalty, focusing on the Internet banking channel at Banco de ... -
Una nueva forma de entender la Innovación: del Insight a la perspectiva histórico-cultural de la Psicología
(Pontificia Universidad Católica del PerúPE, 2018)This article has the purpose of making an overlook on how psychological investigation has addressed innovation throughout the insights. Limitations on how the concept of insight tries to explain innovation are presented, ... -
¿Visibilizar y/o activar? Notas para la gestión de una Casa de la Cultura
(Pontificia Universidad Católica del PerúPE, 2018)A house is a space that we inhabit. However, a house also teaches us to inhabit (it) offering multiple ways to live in it with human beings, people and objects, that are important to us. In other words, a house activates ...
