Administración Estratégica de Empresas (Mag.)
URI permanente para esta colecciónhttp://54.81.141.168/handle/123456789/9047
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Ítem Texto completo enlazado Las mujeres microempresarias de Lima Metropolitana: buenas y malas pagadoras(Pontificia Universidad Católica del Perú, 2019-03-04) Accostupa Huamán, Rosalyn; Bermúdez Carranza, Ronar; Chávez Carhuaricra, Roxana; Montes Chávez, Ronald; Avolio Alecchi, Beatrice ElciraEl presente trabajo es una investigación cualitativa que busca explorar características de las mujeres microempresarias de Lima Metropolitana con buen y mal comportamiento de pago en los créditos obtenidos para sus negocios, con la finalidad de encontrar algunos aspectos que puedan ser utilizados como diferenciadores entre ambos grupos; para dicho fin, se explora los aspectos vinculados a sus expectativas de vida, al manejo de sus negocios y relacionados al financiamiento que acceden para sus negocios. El estudio utiliza la estrategia cualitativa basada en grupos focales, para lo cual se realizó dos sesiones con mujeres buenas pagadoras y otras dos sesiones con mujeres malas pagadoras. Los resultados muestran que existen similitudes entre las mujeres microempresarias con buen y mal comportamiento de pago; ambos grupos tienen como prioridad el bienestar y el desarrollo de sus hijos, un desencadenante que las convirtió en microempresarias fue la carencia económica y problemas sufridos, la experiencia es importante para el desarrollo de su negocio y no consideran necesario la capacitación en sus negocios. Las principales diferencias halladas entre ambos grupos están relacionadas con; el grado de independencia y rol dentro de la familia (con respecto a su pareja), actitud frente a la vida, objetivos relacionados al negocio, organización en el negocio y dedicación al negocio.Ítem Texto completo enlazado Caja Cusco: crecimiento en un mercado competitivo(Pontificia Universidad Católica del Perú, 2018-07-30) Barrionuevo Inca Roca, Yavell Adhemir; Lozano Alvarez, Derby Ruy; Cayllahua Huallpa, Yolanda; Lonconi Moscoso, Carla; Zambrano Aranda, Gloria María ReginaThe creation of Caja Cusco is given, on March 28, 1988, by management of the Honorable Provincial Municipality of Cusco, is advised by the Technical Corporation Aleman (GTZ), which has the main influence of the clergy, so in 1988 the Caja Cusco , begins its operations in the local street afflicted, in the heart of the city, then moves to the Portal Espinar where it works as the main headquarters, currently the CAJA CUSCO, has a modern building in the avenue of Culture where it operates its headquarters Main. The purpose of the present case is to provide a tool that can serve the professionals and students of a financial institution such as CAJA CUSCO, manages to position itself in the financial market and thus move to be considered in the category of big boxes, since previously it was only in the category of medium boxes. Thus, the present case titled CAJA CUSCO: Growth in a competitive market, provides many examples of decision making, and also creation of new products, this case has as main actor CARLOS HUAMÁN, who in the beginning as a young Professional, arrives to work with the Archdiocese of Cusco as an accounting assistant, then enters CENTRUM, at the end of his studies is appointed as Administrator of the archdiocese, so the 2010 arrives at the board of the Caja Cusco, proposed by the Archbishopric. The present case has two parts or scenarios, one of them is before the arrival of Carlos Huamán to the board and the other is during his stay in the directory, so in the first scenario can be evidence that the box CUSCO, not fulfilled with the purposes for which H Abia was created, it gave a lot of importance to the medium company and not to the micro-entrepreneurs. The growth of CAJA CUSCO, was something traditional and to some extent vegetative, which kept it in the midst of other entities in its field. It is so in the year 2010 Carlos Huamán is appointed as a member of the board of the CAJA CUSCO, where he begins to see and analyze and as the same mentions begins to learn more about the microfinance, so after a few months begins to realize some negative aspects that impede the development and growth of the CAJA CUSCO, for some time while it was a member of the board, this made it impossible to make or raise the changes that he wanted, one for not having majority in the directory and another for fear. In the year 2013 is appointed as vice President of the board and after being vacant the post of President of the board, Carlos Huamán is appointed as Chairman of the Board of the CAJA CUSCO, the already can propose the changes that he was thinking, is so It proposes changes in the management and the creation of new Sub-managements, which give good results, then proposes the launching of new financial products (Credi to the touch) and to strengthen one of the most important pillars of the CAJA CUSCO, the workers, Providing new qualification tools and also economic and human labor improvements, so it manages to improve the position of CAJA CUSCO, within the municipal box segment. And after staying in a fifth place, today we can say that the CAJA CUSCO, is in a third place, the same that strengthens within the growth in a competitive market