Plan estratégico del sector industrial escuelas de negocio en Perú
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2019-03-05
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Pontificia Universidad Católica del Perú
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El crecimiento económico sostenido, que el Perú experimenta desde finales del siglo XX, ha traído consigo: (a) un incremento de la oferta laboral, (b) una mayor necesidad de ejecutivos jóvenes con estudios de especialización, y (c) demanda de profesionales con gran sentido de estrategia. Se busca que, con una formación que responda a dichas exigencias, se generen profesionales que puedan aportar a sus empresas la competitividad necesaria para actuar en un entorno globalizado.
Hasta antes del año 2000, sólo una escuela de negocios ofrecía programas de especialización para graduados. Posteriormente, aun en un entorno político complicado, las universidades peruanas, comenzaron a responder de diversas maneras a esta creciente demanda de formación de ejecutivos especializados en la gestión estratégica de empresas. Se crearon: (a) escuelas de negocio como entidades autónomas, (b) escuelas de postgrado con identidad propia, y (c) escuelas de postgrado que funcionaban en el mismo campus de las universidades, entre otras alternativas que se analizan en el presente trabajo.
Se crearon además, programas de MBA homologados por acreditadoras internacionales o por prestigiosas universidades del exterior con las que se estableció convenios de doble titulación. También se dieron casos, finalmente, de instituciones que han buscado construir su prestigio figurando en rankings evaluativos, que deben ser tomados con cuidado pues en muchos de ellos no participan todas las universidades.
Junto a estas instituciones que, con mayor o menor eficacia, buscan destacar en el mercado peruano de estudios de postgrado, a través de una identidad como institución o por la complementariedad con otras universidades extranjeras de mayor prestigio, existen otras instituciones que, sin mayor pretensión, han buscado captar una porción de la creciente demanda publicitando sus programas de maestría como programas de MBA, constituyendo un sector industrial al que se suman las universidades extranjeras que de manera presencial o virtual dictan programas de MBA en Perú.
Se trata pues, de un sector industrial disparejo, con amplias oportunidades de mejora y que deberá seguir un largo camino para llegar a mostrar una oferta educativa consolidada y más estandarizada. Este trabajo de investigación hace un análisis del sector industrial escuelas de negocio en Perú y, a través de un proceso estratégico de implementación y evaluación, propone el camino que el sector industrial debería seguir para el logro de la Visión que se plantea.
The sustained economic growth that Peru has experienced since the end of the twentieth century has brought along: (a) an increase in labor supply, (b) a much greater need for young executives with specialized studies, and (c) a demand for professionals with a vast sense of strategy. It is intended that training that meets these demands will generate professionals that can contribute to their companies the competitiveness needed in order to work in a globalized environment. Until before the year 2000, only one business school offered specialized programs for graduates. Thereafter, even during a complicated political environment, Peruvian universities started to respond in diverse ways to the increasing demand to create executives specialized in strategic business management. The following were created: (a) business schools as autonomous entities, (b) graduate schools with their own identities, (c) graduate schools that work out of the same university campus, along with other alternatives that are analyzed in the present thesis. Aside from existing MBA programs, other MBA programs were created that were certified by accredited international universities or by prestigious foreign universities with which dual degree agreements were established. Finally, there were also cases of institutions that have sought to build their own prestige appearing in evaluated rankings that should be considered carefully since in many of them not all of the universities participate. Alongside these institutes that with varying degrees of success look to stand out in the Peruvian market of graduate studies through an entity such as an institution or complementarily with other foreign universities of greater prestige, also exist other institutions that without much pretension have sought out to capture a portion of the growing demand advertising their masters programs as MBA programs, thereby constituting an industrial sector in addition to foreign universities that teach in person or virtual MBA programs in Peru. It is therefore an uneven industrial sector with ample improvement opportunities which still has a long road to follow in order to demonstrate a solid and more standardized educational offer. This investigation analysis the industrial business schools in Peru and through a strategic process, implementation and evaluation; proposes the path that the industrial sector should follow in order to reach the Vision.
The sustained economic growth that Peru has experienced since the end of the twentieth century has brought along: (a) an increase in labor supply, (b) a much greater need for young executives with specialized studies, and (c) a demand for professionals with a vast sense of strategy. It is intended that training that meets these demands will generate professionals that can contribute to their companies the competitiveness needed in order to work in a globalized environment. Until before the year 2000, only one business school offered specialized programs for graduates. Thereafter, even during a complicated political environment, Peruvian universities started to respond in diverse ways to the increasing demand to create executives specialized in strategic business management. The following were created: (a) business schools as autonomous entities, (b) graduate schools with their own identities, (c) graduate schools that work out of the same university campus, along with other alternatives that are analyzed in the present thesis. Aside from existing MBA programs, other MBA programs were created that were certified by accredited international universities or by prestigious foreign universities with which dual degree agreements were established. Finally, there were also cases of institutions that have sought to build their own prestige appearing in evaluated rankings that should be considered carefully since in many of them not all of the universities participate. Alongside these institutes that with varying degrees of success look to stand out in the Peruvian market of graduate studies through an entity such as an institution or complementarily with other foreign universities of greater prestige, also exist other institutions that without much pretension have sought out to capture a portion of the growing demand advertising their masters programs as MBA programs, thereby constituting an industrial sector in addition to foreign universities that teach in person or virtual MBA programs in Peru. It is therefore an uneven industrial sector with ample improvement opportunities which still has a long road to follow in order to demonstrate a solid and more standardized educational offer. This investigation analysis the industrial business schools in Peru and through a strategic process, implementation and evaluation; proposes the path that the industrial sector should follow in order to reach the Vision.
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Administración de empresas--Estudio y enseñanza--Perú, Escuelas de negocios--Perú, Planificación estratégica