Neuromarketing y sobreendeudamiento: ¿Matrimonio feliz?
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2020-01-21
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Pontificia Universidad Católica del Perú
Abstract
El presente artículo tiene por objetivo determinar si el neuromarketing constituye uno de los factores constitutivos del sobreendeudamiento de los consumidores y las familias. Con ayuda de los métodos descriptivo y comparado se han identificado diferentes contextos y causas de sobreendeudamiento, así como diversos mecanismos de tutela preventiva.
The purpose of this article is to determine whether neuromarketing is one of the constitutive factors of over-indebtedness of consumers and families. With the help of the descriptive and comparative methods, different contexts and causes of over-indebtedness have been identified, as well as various preventive protection mechanisms.
The purpose of this article is to determine whether neuromarketing is one of the constitutive factors of over-indebtedness of consumers and families. With the help of the descriptive and comparative methods, different contexts and causes of over-indebtedness have been identified, as well as various preventive protection mechanisms.
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Neuromarketing, Sobreendeudamiento, Endeudamiento de consumidores, Endeudamiento de hogares
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Except where otherwised noted, this item's license is described as info:eu-repo/semantics/openAccess