Planeamiento estratégico de la Empresa Constructora FOCY
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Fecha
2017-07-26
Autores
Abarca Sánchez, Yasser
Arteaga Curie, Francy
Estrada Figueroa, Cendy
Luizar Serna, Omar
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Editor
Pontificia Universidad Católica del Perú
DOI
Resumen
El déficit de infraestructura en todo el país está potenciando la inversión pública y privada
en el desarrollo del Sector Construcción siendo este un sector estratégico para el correcto
crecimiento económico y cultural del país integrando a todas las regiones que lo
conforman, generando oportunidades de negocio para la creación y desarrollo de empresas
dedicadas al rubro construcción en su diferentes Sub Sectores, la constructora FOCY es una
mediana empresa familiar que aprovecha esta oportunidad para desarrollar sus negocios en
todo el país brindado servicios de construcción y rehabilitación de carreteras y puentes
atendiendo principalmente a entidades gubernamentales como Provías Descentralizado y a
los Gobiernos Regionales.
Las ventajas económicas y legales que tiene el sector construcción frente a otros
fortalecerán el desarrollo económico de la empresa. En ese sentido, el presente plan
estratégico para la empresa constructora FOCY busca: (a) consolidar a la empresa
constructora FOCY en la región sur del país a través de la diversificación de servicios, y (b)
reducir la dependencia a un solo cliente de la empresa
Esta investigación se inicia con una visión general de la actual situación del sector
construcción en el País y su proyección económica, así mismo describe la situación actual
de la empresa desde la conformación y organización de la misma hasta el análisis de sus
relaciones con clientes. En este plan estratégico se plante la siguiente visión: En el 2018
ser la empresa constructora cusqueña con mayor participación de mercado en la región sur
del Perú, brindando a la población obras de calidad a través del uso de tecnología en
materiales de construcción, maquinaria y capital humano, generando mayor confiabilidad
en sus servicios para garantizar un crecimiento económico sostenible; para ello se
formulan 5 objetivos a largo plazo que conducirán al cumplimiento de la misma: (a)
alcanzar para el año 2018 la operatividad de las maquinarias a un 100% maximizando la
tecnología disponible, (b) Mantener una facturación superior a los S/. 13’000,000.00 hasta
el año 2018, (c) Maximizar el margen neto de utilidad del 2% actual al 5% respecto a los
ingresos al año 2018, (d) Enfocar el 100% de los contratos firmados en el sur del Perú para
el año 2018, (e) Para el 2018 lograr que el 40% de las ventas totales provengan de la
actividad privada. Estos objetivos ayudarán al crecimiento y desarrollo de los principales
procesos de la empresa.
Entre los principales resultados destaca la identificación de la empresa como familiar lo
cual le genera limitantes para el crecimiento y fortalecimiento organizacional
disminuyendo la capacidad de generar y aprovechar oportunidades que se generan por el
dinamismo del sector. La dependencia al sector público es otro de aspecto destacado, que
limita el crecimiento de la empresa
The infrastructure shortage in the country is promoting public and private investment in the development of the construction sector this being a strategic sector for the proper economic and cultural growth of the country integrating all regions that comprise it, creating business opportunities for creation and development of companies engaged in the construction category in different sub sectors , the company FOCY is a medium-sized family company that takes this opportunity to develop their business in the whole country provided services construction and rehabilitation of roads and bridges serving mostly government entities as Provias Decentralization and Regional Governments. The economic and legal advantages of the construction sector to other economic development will strengthen the company. In this sense, the present strategic plan for the construction company looking FOCY: (a) consolidate the FOCY construction company in the southern region of the country through diversification of services, and (b) reduce dependence on a single client company This research begins with an overview of the current situation of the construction sector in the country and its economic projection, also describes the current situation of the company since the formation and organization of the same to the analysis of customer relationships. This strategic plan is plant the following vision: in 2018 to be the construction company Cusco with greater market share in the South region of Peru, offering the population works of quality through the use of technology in construction materials, machinery and human capital, generating greater reliability in its services to ensure sustainable economic growth; 5 long-term goals that will lead to the fulfillment of the same are formulated for this: (a) reach for the year 2018 the operability of the machines to a 100% maximizing the technology available, (b) maintain a turnover exceeding S /. 13'000, 000.00 to the year 2018, (c) maximize the net profit margin from the current 2% to 5% on the income to the year 2018, (d) focus 100% of the contracts signed in the Peru South to the year 2018, (e) to 2018 achieve that 40% of total sales come from the private sector. These objectives will help the growth and development of the main processes of the company. Among the main results, the identification of the company as a family which generates constraints for organizational strengthening growth and reducing the ability to generate and exploit opportunities generated by the dynamism of the sector. The public sector dependence is another prominent feature, which limits the growth of the company.
The infrastructure shortage in the country is promoting public and private investment in the development of the construction sector this being a strategic sector for the proper economic and cultural growth of the country integrating all regions that comprise it, creating business opportunities for creation and development of companies engaged in the construction category in different sub sectors , the company FOCY is a medium-sized family company that takes this opportunity to develop their business in the whole country provided services construction and rehabilitation of roads and bridges serving mostly government entities as Provias Decentralization and Regional Governments. The economic and legal advantages of the construction sector to other economic development will strengthen the company. In this sense, the present strategic plan for the construction company looking FOCY: (a) consolidate the FOCY construction company in the southern region of the country through diversification of services, and (b) reduce dependence on a single client company This research begins with an overview of the current situation of the construction sector in the country and its economic projection, also describes the current situation of the company since the formation and organization of the same to the analysis of customer relationships. This strategic plan is plant the following vision: in 2018 to be the construction company Cusco with greater market share in the South region of Peru, offering the population works of quality through the use of technology in construction materials, machinery and human capital, generating greater reliability in its services to ensure sustainable economic growth; 5 long-term goals that will lead to the fulfillment of the same are formulated for this: (a) reach for the year 2018 the operability of the machines to a 100% maximizing the technology available, (b) maintain a turnover exceeding S /. 13'000, 000.00 to the year 2018, (c) maximize the net profit margin from the current 2% to 5% on the income to the year 2018, (d) focus 100% of the contracts signed in the Peru South to the year 2018, (e) to 2018 achieve that 40% of total sales come from the private sector. These objectives will help the growth and development of the main processes of the company. Among the main results, the identification of the company as a family which generates constraints for organizational strengthening growth and reducing the ability to generate and exploit opportunities generated by the dynamism of the sector. The public sector dependence is another prominent feature, which limits the growth of the company.
Descripción
Palabras clave
Industria de la construcción -- Perú, Planificación estratégica
Citación
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