Business consulting para la empresas Iconeg E.I.R.L.
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Fecha
2022-10-22
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Pontificia Universidad Católica del Perú
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Resumen
ICONEG es una empresa individual de responsabilidad limitada tiene más de 14 años
en el mercado, la empresa ofrece diferentes productos relacionados a la construcción y
dirigido a diferentes mercados, siendo el principal producto la construcción de obras civiles
para el mantenimiento de centrales hidroeléctricas.
A través del business consulting presentado se identificaron tres problemas en la
organización, vinculados con la falta de elaboración del plan estratégico de la empresa, falta
del plan de marketing B2B y la poca experiencia del personal a cargo de las jefaturas
operativas y administrativas; siendo estos tres principales inconvenientes que afectan los
resultados económicos esperados. Luego de las entrevistas aplicadas al gerente general y al
jefe de operaciones, además de los análisis interno a través de la matriz de evaluación de
factores internos MEFI, el análisis externo a través de la matriz de evaluación de factores
externos MEFE de la entidad, se precisó que las causa mencionadas originan el problema
principal que es “Rentabilidad sobre activos y patrimonio (ROA y ROE) menor al promedio
del sector”, por lo que fue necesario proponer un plan estratégico, un plan de marketing, un
plan de formación de jefaturas y venta de activos que le permitan a ICONEG incrementar su
rentabilidad y estar dentro del promedio del sector.
Implementar los 3 planes mencionados y realizar la venta de activos requieren de una
inversión total de S/ 80,229.00; que será asumido por la empresa y será recuperado de
acuerdo con los cálculos realizados en un período de un año. Estos indicadores obtenidos
demostraron que la aplicación de la solución para ICONEG es un proyecto económicamente
viable y representa una oportunidad para que la organización inicie una restructuración
interna para alcanzar una rentabilidad de acuerdo o superior al promedio de la industria.
ICONEG is an individual limited liability company with more than 14 years in the market, the company offers different products related to construction and aimed at different markets, the main product being the construction of civil works for the maintenance of hydroelectric power plants. hrough the presented business consulting, three problems were identified in the organization, linked to the lack of elaboration of the strategic plan of the company, lack of the B2B marketing plan and the little experience of the personnel in charge of the operational and administrative headquarters; being these three main inconveniences that affect the expected economic results. After the interviews applied to the general manager and the head of operations, in addition to the internal analysis through the MEFI internal factors evaluation matrix, the external analysis through the MEFE external factors evaluation matrix of the entity, was He specified that the causes mentioned originate the main problem that is "Return on assets and equity (ROA and ROE) lower than the average of the sector", for which it was necessary to propose a strategic plan, a marketing plan, a management training plan and sale of assets that allow ICONEG to increase its profitability and be within the average of the sector. Implementing the 3 plans mentioned and carrying out the sale of assets require a total investment of S/ 80,229.00; which will be assumed by the company and will be recovered according to the calculations made in a period of one year. These indicators obtained showed that the application of the solution for ICONEG is an economically viable project and represents an opportunity for the organization to start an internal restructuring to achieve a profitability according to or higher than the industry average.
ICONEG is an individual limited liability company with more than 14 years in the market, the company offers different products related to construction and aimed at different markets, the main product being the construction of civil works for the maintenance of hydroelectric power plants. hrough the presented business consulting, three problems were identified in the organization, linked to the lack of elaboration of the strategic plan of the company, lack of the B2B marketing plan and the little experience of the personnel in charge of the operational and administrative headquarters; being these three main inconveniences that affect the expected economic results. After the interviews applied to the general manager and the head of operations, in addition to the internal analysis through the MEFI internal factors evaluation matrix, the external analysis through the MEFE external factors evaluation matrix of the entity, was He specified that the causes mentioned originate the main problem that is "Return on assets and equity (ROA and ROE) lower than the average of the sector", for which it was necessary to propose a strategic plan, a marketing plan, a management training plan and sale of assets that allow ICONEG to increase its profitability and be within the average of the sector. Implementing the 3 plans mentioned and carrying out the sale of assets require a total investment of S/ 80,229.00; which will be assumed by the company and will be recovered according to the calculations made in a period of one year. These indicators obtained showed that the application of the solution for ICONEG is an economically viable project and represents an opportunity for the organization to start an internal restructuring to achieve a profitability according to or higher than the industry average.
Descripción
Palabras clave
Consultores de empresas--Planificación estratégica, Industria de la construcción--Administración, Negocios--Planificación, Control de procesos--Mejoramiento
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item.page.endorsement
item.page.review
item.page.supplemented
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