Business consulting - Austral Group S.A.A.
No hay miniatura disponible
Fecha
2022-02-24
Título de la revista
ISSN de la revista
Título del volumen
Editor
Pontificia Universidad Católica del Perú
DOI
Resumen
La compañía Austral Group S.A.A. es una subsidiaria del grupo noruego Austevoll
Seafood ASA desde el año 1996. Es la quinta compañía en importancia en Perú en la
producción de harina de pescado para el consumo humano indirecto, y como subproducto de
este proceso también producen aceite de pescado. En la zona de extracción stock Centro Norte la planta de Coishco es la de mayor importancia y está ubicada en la zona de Chimbote.
Su estrategia de diferenciación se basa en la calidad de sus productos, siendo la harina Super
Prime (Calidad A) la que mejor se transa en el mercado con el más alto precio. El problema
de estudio precisamente es el porcentaje producido de esta calidad de harina, ya que la meta
presupuestaria es de 50% de harina Super Prime, pero en la realidad el porcentaje producido
es de alrededor del 30%.
El objetivo general planteado en esta investigación es incrementar la producción de
harina de calidad Super Prime (Calidad A) para alcanzar un ingreso potencial superior al 20%
del real alcanzado. Para analizar el problema se ejecutó la metodología conocida como
DMAIC (definir, medir, analizar, implementar y controlar), a través de la cual se
determinaron tres causas raíz principales que fueron validadas con tres expertos de la
compañía: la jefatura de calidad corporativa, la jefatura de producción de planta Coishco y el
subgerente técnico de operaciones. Como resultado se obtuvo que las principales causas raíz
son:(a) reducida velocidad de procesamiento de planta que no permite alcanzar la meta
promedio de operación de 150 T/h., (b) baja capacidad de planta para procesar un batch de
pesca diario mayor a 3500 toneladas, (c) consumo excesivo de hidrocarburos (GL/TM/HP),
como consecuencia de la baja eficiencia de los calderos actualmente en uso, que comprenden
el 70% con más de 24 años de antigüedad.
Las soluciones propuestas son una ampliación de planta que tendría un costo de
implementación estimado de 4,5 millones de dólares y un tiempo de ejecución de tres años con un TIR proyectado de 21%, y que, de acuerdo a la proyección de proceso, puede ser
pagada en 2.5 años. También la incorporación al área productiva de un indicador de gestión
(KPI) para mejorar la gestión de pesca. Dentro de las recomendaciones se destaca la
necesidad de generar un programa de fidelización de pescadores terceros, ya que esto le dará
el soporte en el largo plazo a la ampliación de planta y permitirá que Austral aumente su
participación de mercado a nivel país.
Austral Group S.A.A. It is a subsidiary of the Norwegian group Austevoll Seafood ASA since 1996. It is the fifth largest company in Peru in the production of fishmeal for indirect human consumption, and as a by-product of this process they also produce fish oil. In the Central-North stock extraction area, the Coishco plant is the most important and is located in the Chimbote area. Its differentiation strategy is based on the quality of its products, being the Super Prime fishmeal (Quality A) the one that is best traded in the market with the highest price. The study problem is precisely the percentage produced of this quality of fishmeal, since the budgetary goal is 50% Super Prime fishmeal, but in reality, the percentage produced is around 30%. The general objective set out in this research is to increase the production of Super Prime quality fishmeal (Quality A) to reach a potential income higher than 20% of the real one achieved. To analyze the problem, the methodology known as DMAIC (define, measure, analyze, implement and control) was executed, through which three main root causes were determined that were validated with three experts from the company the corporate quality department, the Coishco plant production manager and the technical operations sub manager. As a result, it was obtained that the main root causes are: (a) reduced processing speed of plant that does not allow to reach the average goal of operation of 150 T / h. (b) low plant capacity to process a daily fish batch greater than 3,500 tons., (c) excessive consumption of hydrocarbons (GL / TM / HP), as a consequence of the low efficiency of the boilers currently in use, which comprise 70% that are more than 24 years old. The proposed solutions are a plant expansion that would have an estimated implementation cost of 4.5 million dollars and an execution time of three years with a projected IRR of 21%, and that, according to the process projection, can be paid in 2.5 years. Also, the incorporation to the productive area of a management indicator (KPI) to improve fishing management. Among the recommendations, the need to generate a loyalty program for third-party fishermen is highlighted, since this will give long-term support to the expansion of the plant and will allow Austral to increase its market share at the country level.
Austral Group S.A.A. It is a subsidiary of the Norwegian group Austevoll Seafood ASA since 1996. It is the fifth largest company in Peru in the production of fishmeal for indirect human consumption, and as a by-product of this process they also produce fish oil. In the Central-North stock extraction area, the Coishco plant is the most important and is located in the Chimbote area. Its differentiation strategy is based on the quality of its products, being the Super Prime fishmeal (Quality A) the one that is best traded in the market with the highest price. The study problem is precisely the percentage produced of this quality of fishmeal, since the budgetary goal is 50% Super Prime fishmeal, but in reality, the percentage produced is around 30%. The general objective set out in this research is to increase the production of Super Prime quality fishmeal (Quality A) to reach a potential income higher than 20% of the real one achieved. To analyze the problem, the methodology known as DMAIC (define, measure, analyze, implement and control) was executed, through which three main root causes were determined that were validated with three experts from the company the corporate quality department, the Coishco plant production manager and the technical operations sub manager. As a result, it was obtained that the main root causes are: (a) reduced processing speed of plant that does not allow to reach the average goal of operation of 150 T / h. (b) low plant capacity to process a daily fish batch greater than 3,500 tons., (c) excessive consumption of hydrocarbons (GL / TM / HP), as a consequence of the low efficiency of the boilers currently in use, which comprise 70% that are more than 24 years old. The proposed solutions are a plant expansion that would have an estimated implementation cost of 4.5 million dollars and an execution time of three years with a projected IRR of 21%, and that, according to the process projection, can be paid in 2.5 years. Also, the incorporation to the productive area of a management indicator (KPI) to improve fishing management. Among the recommendations, the need to generate a loyalty program for third-party fishermen is highlighted, since this will give long-term support to the expansion of the plant and will allow Austral to increase its market share at the country level.
Descripción
Palabras clave
Consultores de empresas--Planificación estratégica, Industria pesquera--Perú, Pescado--Industria y comercio--Perú, Productos pesqueros--Perú