Modelo prolab: Malcom Energy, una consultoría en eficiencia energética con soluciones especializadas para micro, pequeñas y medianas industrias
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Fecha
2023-02-24
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Pontificia Universidad Católica del Perú
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Resumen
El aumento exponencial de la demanda de energía eléctrica producido en los últimos veinte años
debido a la utilización de recursos fósiles en la generación de energía es una realidad que alarma
a toda la comunidad internacional por las graves consecuencias que produce para el medio
ambiente. Frente a ello, la eficiencia energética surge como una de las principales alternativas
para reducir las emisiones de CO2 y de gases de efecto invernadero.
Es en este punto donde Malcom S. A. identifica una oportunidad de diversificar sus servicios y
solicita al equipo de tesis diseñar una propuesta de solución innovadora. Utilizando la
metodología de Design Thinking se diseñó la propuesta “Malcom Energy” la cual consiste en un
servicio de consultoría en eficiencia energética dirigido a micro, pequeñas y medianas empresas
industriales. La deseabilidad de la solución se comprobó mediante el desarrollo de entrevistas y
encuestas donde los potenciales clientes se mostraron interesados en contratar el servicio al
precio establecido como referencia. Asimismo, su factibilidad fue demostrada mediante el
análisis detallado del plan operativo y el plan de marketing diseñado para la propuesta. Por
último, las pruebas de viabilidad financiera realizadas a partir de un flujo de caja proyectado a 5
años mostraron se obtiene un VAN de S/. 1,536,101.85 y un TIR de 67%. También se realizaron
simulaciones de Montecarlo para validar las hipótesis de deseabilidad, facticidad y viabilidad.
Por último, se demostró que la propuesta tiene un impacto a nivel social pues se alinea con los
ODS 7 (Energía asequible y no contaminante) y 9 (industria, innovación e infraestructura). En
esa línea, posee un índice de relevancia social de 80% en el ODS 7 y 50% en el ODS 9. Por
último, el VAN Social es 4,108,894 USD.
The exponential increased demand for energy resources produced in the last twenty years, due to the use of fossil resources for power generation is a reality that alarms the entire international community due to the serious consequences that it produces for the environment. Faced with this, energy efficiency emerges as one of the main alternatives to reduce CO2 and greenhouse gas emissions. It is at this point that Malcom S. A. identifies an opportunity to diversify these services and asks the thesis team to design an integral innovative solution proposal. Using the Design Thinking methodology, "Malcom Energy'' proposal was designed. This consists of an energy efficiency consulting service aimed at micro, small and medium-sized industrial companies. The desirability of the solution was verified through the development of interviews and surveys, where potential clients were interested in contracting the service at the price established as a reference. Likewise, its feasibility was demonstrated through the detailed analysis of the operational plan and the marketing plan designed for the proposal. Finally, the financial viability tests carried out based on a projected cash flow for 5 years showed that a NPV of S/. 1,536,101.85 and an IRR of 67%. Montecarlo simulations were also performed to validate the hypotheses of desirability, facticity and viability. Finally, it was shown that the proposal has an impact at the social level, since it is aligned with SDG 7 (Affordable and non-polluting energy) and 9 (industry, innovation and infrastructure). Along these lines, it has a social relevance index of 80% in SDG 7 and 50% in SDG 9. Finally, the Social NPV is 4,108,894 US
The exponential increased demand for energy resources produced in the last twenty years, due to the use of fossil resources for power generation is a reality that alarms the entire international community due to the serious consequences that it produces for the environment. Faced with this, energy efficiency emerges as one of the main alternatives to reduce CO2 and greenhouse gas emissions. It is at this point that Malcom S. A. identifies an opportunity to diversify these services and asks the thesis team to design an integral innovative solution proposal. Using the Design Thinking methodology, "Malcom Energy'' proposal was designed. This consists of an energy efficiency consulting service aimed at micro, small and medium-sized industrial companies. The desirability of the solution was verified through the development of interviews and surveys, where potential clients were interested in contracting the service at the price established as a reference. Likewise, its feasibility was demonstrated through the detailed analysis of the operational plan and the marketing plan designed for the proposal. Finally, the financial viability tests carried out based on a projected cash flow for 5 years showed that a NPV of S/. 1,536,101.85 and an IRR of 67%. Montecarlo simulations were also performed to validate the hypotheses of desirability, facticity and viability. Finally, it was shown that the proposal has an impact at the social level, since it is aligned with SDG 7 (Affordable and non-polluting energy) and 9 (industry, innovation and infrastructure). Along these lines, it has a social relevance index of 80% in SDG 7 and 50% in SDG 9. Finally, the Social NPV is 4,108,894 US
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Negocios--Planificación, Consultores de empresas--Planificación estratégica, Pequeñas y medianas empresas--Perú, Energía eléctrica--Perú, Innovaciones tecnológicas
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