Modelo prolab: Tech Ecowash: innovación y tecnología que cuida tu auto y al planeta
Cargando...
Fecha
Título de la revista
ISSN de la revista
Título del volumen
Editor
Pontificia Universidad Católica del Perú
Acceso al texto completo solo para la Comunidad PUCP
Resumen
El presente proyecto aborda la implementación de un modelo de negocio sostenible.
Tech-Ecowash es una marca que ofrece servicios de lavado de vehículos, centrándose en la
sostenibilidad y la calidad del servicio al cliente. El objetivo principal de este proyecto es
impactar los Objetivos de Desarrollo Sostenible (ODS) 6 y 12, relacionados con el agua
limpia y saneamiento, así como la producción y consumo responsables.
El modelo de negocio se basa en la utilización de un sistema de recirculación de agua
potable y el uso de productos eco amigables. Esto permite reducir el consumo de agua y
minimizar el impacto ambiental de los procesos de lavado de vehículos. Además, la empresa
se enfoca en ofrecer un servicio de calidad.
La propuesta de valor de Tech-Ecowash es la priorización del valor del tiempo de los
clientes. La aplicación móvil que permite programar servicios de lavado de manera
conveniente y eficiente, además se ha creado un ambiente acogedor, entretenido y seguro
para brindar una experiencia agradable a los clientes.
En cuanto a la viabilidad económica del proyecto, se ha realizado una inversión inicial
de S/ 186,193 ($ 48,162). Además, se estima que el Valor Actual Neto (VAN) del proyecto es
de S/ 3 ́262,564 ($ 843,912), una Tasa Interna de Retorno (TIR) de 130.33% lo que indica un
retorno financiero favorable a lo largo del tiempo. Cabe destacar que también se ha calculado
un VAN social de S/ 3 ́145,497 ($ 827,762) lo que demuestra el impacto positivo en la
sociedad y la comunidad.
En resumen, este proyecto de tesis presenta la implementación de un modelo de
negocio sostenible para Tech-Ecowash, una marca de lavado de vehículos. La empresa busca
impactar los ODS 6 y 12 mediante la recirculación de agua potable y el uso de productos eco
amigables.
The present project addresses the implementation of a sustainable business model. Tech Ecowash is a brand that offers vehicle washing services, focusing on sustainability and customer service quality. The main objective of this project is to impact Sustainable Development Goals (SDG) 6 and 12, related to clean water and sanitation, as well as responsible production and consumption. The business model is based on the utilization of a potable water recirculation system and the use of eco-friendly products. This enables the reduction of water consumption and minimizes the environmental impact of vehicle washing processes. Furthermore, the company emphasizes providing a quality service. Tech Ecowash's value proposition lies in prioritizing customers' time value. The mobile application that allows for convenient and efficient scheduling of washing services, along with the creation of a welcoming, enjoyable, and secure environment, aims to provide a pleasant experience for customers. Regarding the economic feasibility of the project, an initial investment of S/ 186,193 ($48,162) has been made. Moreover, the Net Present Value (NPV) of the project is estimated to be S/ 3 ́262,564 ($843,912), with an Internal Rate of Return (IRR) of 130.33%, indicating a favorable financial return over time. It is noteworthy that a social NPV of S/ 3,145,497 ($827,762) has also been calculated, demonstrating the positive impact on society and the community. In summary, this thesis project presents the implementation of a sustainable business model for Tech Ecowash, an automobile washing brand. The company aims to impact SDGs 6 and 12 through potable water recirculation and the use of eco-friendly products.
The present project addresses the implementation of a sustainable business model. Tech Ecowash is a brand that offers vehicle washing services, focusing on sustainability and customer service quality. The main objective of this project is to impact Sustainable Development Goals (SDG) 6 and 12, related to clean water and sanitation, as well as responsible production and consumption. The business model is based on the utilization of a potable water recirculation system and the use of eco-friendly products. This enables the reduction of water consumption and minimizes the environmental impact of vehicle washing processes. Furthermore, the company emphasizes providing a quality service. Tech Ecowash's value proposition lies in prioritizing customers' time value. The mobile application that allows for convenient and efficient scheduling of washing services, along with the creation of a welcoming, enjoyable, and secure environment, aims to provide a pleasant experience for customers. Regarding the economic feasibility of the project, an initial investment of S/ 186,193 ($48,162) has been made. Moreover, the Net Present Value (NPV) of the project is estimated to be S/ 3 ́262,564 ($843,912), with an Internal Rate of Return (IRR) of 130.33%, indicating a favorable financial return over time. It is noteworthy that a social NPV of S/ 3,145,497 ($827,762) has also been calculated, demonstrating the positive impact on society and the community. In summary, this thesis project presents the implementation of a sustainable business model for Tech Ecowash, an automobile washing brand. The company aims to impact SDGs 6 and 12 through potable water recirculation and the use of eco-friendly products.