Plan estratégico para Orión S.A.C.
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2017-08-10
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Pontificia Universidad Católica del Perú
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Resumen
El planeamiento estratégico de Orión S.A.C. sigue la metodología del modelo
secuencial del proceso estratégico realizado por el doctor Fernando D´Alessio. Para el
desarrollo del presente documento se reunió información por medio de cuestionarios
aplicados a los jefes de línea, entrevistas al gerente de la empresa y se realizó el análisis de
los estados financieros de la empresa. Posteriormente se identificó las estrategias que la
compañía debe implementar para generar un posicionamiento que le permita aprovechar las
condiciones del mercado en su sector y desarrollar sus potencialidades todo enmarcado en
una visión, misión, valores y código de ética.
Finalmente se concluyó que Orión S.A.C. es una empresa que cuenta con sólida
capacidad financiera y personal altamente capacitado lo cual le permite ofrecer productos y
servicios de calidad reconocida en el mercado. En el presente trabajo se ha recomendado
principalmente el desarrollo de una alianza estratégica con una empresa internacional a fin de
beneficiarse de la transferencia tecnológica y posicionamiento de marca, brindar una oferta
integral para atender las necesidades de los clientes que incluya servicios relacionados e
ingresar a sectores no relacionados a la minería como sector pesca y construcción
The Orion S.A.C strategic planning follows the methodology of the strategic process sequential model by Dr. Fernando D'Alessio. For the development of this document information was collected through questionnaires applied to line managers, interviewing the manager of the company and analysis of financial statements of the company was performed. Subsequently strategies that the company must implement to generate a positioning itself to take advantage of market conditions in the sector and develop their potential all framed in a vision, mission, values and code of ethics was identified. Finally it was concluded that Orion S.A.C. is a solid company with highly trained staff and financial capacity which allows it to offer quality products and services recognized in the market. In this work it has been mainly recommending the development of a strategic alliance with an international company to benefit from technology transfer and branding, providing a comprehensive offering to meet the needs of customers including related services and enter sectors not related to mining like fisheries and construction
The Orion S.A.C strategic planning follows the methodology of the strategic process sequential model by Dr. Fernando D'Alessio. For the development of this document information was collected through questionnaires applied to line managers, interviewing the manager of the company and analysis of financial statements of the company was performed. Subsequently strategies that the company must implement to generate a positioning itself to take advantage of market conditions in the sector and develop their potential all framed in a vision, mission, values and code of ethics was identified. Finally it was concluded that Orion S.A.C. is a solid company with highly trained staff and financial capacity which allows it to offer quality products and services recognized in the market. In this work it has been mainly recommending the development of a strategic alliance with an international company to benefit from technology transfer and branding, providing a comprehensive offering to meet the needs of customers including related services and enter sectors not related to mining like fisheries and construction
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Transporte urbano -- Perú, Planificación estratégica
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