Modelo Prolab: nutriniño una Plataforma de venta de productos con alto valor nutricional para niños
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Fecha
2024-10-16
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Pontificia Universidad Católica del Perú
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Resumen
A través del presente trabajo buscamos presentar una propuesta de solución a la falta
de información sobre nutrición y visibilidad para la obtención de los productos que existe en
nuestro país, ya que no contar con la misma ocasionada falta o exceso de nutrientes en la
alimentación de los menores de edad, niños entre dos y 10 años, esto con la finalidad de poder
abordar el objetivo de desarrollo sostenible 2.2 que busca poner fin a la malnutrición, como es
el hambre oculta y la obesidad. Tras identificar el problema social relevante y haber realizado
un trabajo de investigación que nos ha permitido identificar a profundidad la necesidad desde
dos frentes, por un lado del usuario final de obtener productos saludables, asesoría e
información nutricional y por otro lado el cliente, emprendedores y profesionales ligados a
temas nutricionales de poder ofrecer sus servicios.
NutriNiño es una plataforma integral que ofrece ventas en línea de productos
nutritivos, recursos para mejorar productos, acceso a información educativa nutricional para
familias. Esta solución fortalece la posición del emprendedor en el mercado y fomenta una
comunidad colaborativa donde pueda aprender de experiencias compartidas y encontrar
respaldo para el crecimiento de su negocio. Para la concepción del prototipo final se
generaron dos versiones y el producto mínimo viable contempla la creación mercado virtual
de productos nutricionales saludables, que ofrece alimentos para niños de acuerdo con sus
necesidades alimentarias. Asimismo, NutriNiño también ofrece servicios de orientación y
asistencia nutricional a través de boletines informativos y profesionales nutricionistas que
podrán ayudar a los clientes a preparar las mejores dietas para los niños y sus necesidades de
alimentación de acuerdo con su edad. Según lo revisado en los costos se obtiene un VAN
Financiero positivo de S/3’465,097 y un TIR de 135.8%.
Through this work we seek to present a proposal for a solution to the lack of information on nutrition and visibility for obtaining the products that exists in our country, since not having the same caused lack or excess of nutrients in the diet of the minors, children between 2 and 10 years old, this in order to address sustainable development goal 2.2, which seeks to end malnutrition, such as hidden hunger and obesity. After identifying our relevant social problem and having carried out research work that has allowed us to identify in depth the need from two fronts, on the one hand the end user to obtain healthy products, advice and nutritional information and on the other hand the client, entrepreneurs and professionals linked to nutritional issues to be able to offer their services. NutriNiño is a comprehensive platform that offers online sales of nutritional products, resources to improve products, and access to nutritional educational information for families. This solution strengthens the entrepreneur's position in the market and fosters a collaborative community where they can learn from shared experiences and find support for the growth of their business. For the conception of the final prototype, two versions were generated and our minimum viable product contemplates the creation of a virtual market for healthy nutritional products, which offers food for children according to their dietary needs. Likewise, NutriNiño also offers nutritional guidance and assistance services through newsletters and professional nutritionists who can help our clients prepare the best diets for children and their feeding needs according to their age. According to the revised costs, a positive NPV of S/3’465,097 and an IRR of 135.8% are obtained.
Through this work we seek to present a proposal for a solution to the lack of information on nutrition and visibility for obtaining the products that exists in our country, since not having the same caused lack or excess of nutrients in the diet of the minors, children between 2 and 10 years old, this in order to address sustainable development goal 2.2, which seeks to end malnutrition, such as hidden hunger and obesity. After identifying our relevant social problem and having carried out research work that has allowed us to identify in depth the need from two fronts, on the one hand the end user to obtain healthy products, advice and nutritional information and on the other hand the client, entrepreneurs and professionals linked to nutritional issues to be able to offer their services. NutriNiño is a comprehensive platform that offers online sales of nutritional products, resources to improve products, and access to nutritional educational information for families. This solution strengthens the entrepreneur's position in the market and fosters a collaborative community where they can learn from shared experiences and find support for the growth of their business. For the conception of the final prototype, two versions were generated and our minimum viable product contemplates the creation of a virtual market for healthy nutritional products, which offers food for children according to their dietary needs. Likewise, NutriNiño also offers nutritional guidance and assistance services through newsletters and professional nutritionists who can help our clients prepare the best diets for children and their feeding needs according to their age. According to the revised costs, a positive NPV of S/3’465,097 and an IRR of 135.8% are obtained.
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Palabras clave
Niños--Alimentación., Nutrición infantil--Aspectos sociales--Perú
Citación
item.page.endorsement
item.page.review
item.page.supplemented
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Licencia Creative Commons
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