Browsing Núm. 7 (2021) by Subject "Gestión estratégica"
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La importancia del pensamiento sistémico para el diseño de estrategias exitosas
(Pontificia Universidad Católica del PerúPE, 2021-12-01)The word strategy, for many centuries, made reference only and exclusively to a military context. As the decades passed, people began to broaden the spectrum of strategy and transfer it to other areas. Since the technological ... -
La investigación como proceso clave para la planificación estratégica del marketing
(Pontificia Universidad Católica del PerúPE, 2021-12-01)Currently in business world, information has become one of the most valuable intangible assets for companies, since it allows us to understand the past, analyze the present and predict the future of organizations. In that ...