Browsing Núm. 7 (2021) by Author "Valdivieso, Alexandra"
Now showing items 1-1 of 1
-
La investigación como proceso clave para la planificación estratégica del marketing
Valdivieso, Alexandra (Pontificia Universidad Católica del PerúPE, 2021-12-01)Currently in business world, information has become one of the most valuable intangible assets for companies, since it allows us to understand the past, analyze the present and predict the future of organizations. In that ...