Browsing Núm. 5 (2019) by Title
Now showing items 7-10 of 10
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El mayor impedimento para el desarrollo social sostenible: la desigualdad global
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The rising of global inequality has become a universal concern. The evidence suggest that the gap between rich and poor has widened in the last three decades despite the economic growth in some countries. Moreover, the ... -
¿Mundos casi paralelos?: Las similitudes de una Marca de Alta Moda y una Multinacional de Productos de Conveniencia
(Pontificia Universidad Católica del PerúPE, 2019-10-17)In times as variable as the century we live in, adapting to the needs of the environment is essential to survive market competition; However, the real challenge lies in identifying the future needs of the consumer and being ... -
Neoliberalismo, Estado de derecho y gestión de la corrupción
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The corruption of public management systems is a place of recurrent citizen interpellation in Peru. Long historical, the last few years have meant a kind of escalation in the history of corruption, as well as the moment ... -
Ventas y marketing en entornos empresariales basados en Internet de las Cosas
(Pontificia Universidad Católica del PerúPE, 2019-10-17)In this era of enterprises digital transformation, sales and marketing professionals have to face countless challenges due to accelerated development of Internet of Things within B2C markets and uncountable spectrum of ...