Núm. 5 (2019)
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La armonía familiar y la dirección en una empresa familiar
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The majority of Peruvian companies are born being relatives. This characteristic makes them unique because they have institutions, leaderships and their own laws that must be managed so that they can survive, since the ... -
¿Es el neuromarketing una realidad o simplemente una teoria? La importancia de su aplicación en las empresas comerciales
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The present study focuses on knowing what the consumer's behavior is, with respect to the use of marketing strategies that companies in the commercial sector give to the development of their brands, from the perspective ... -
¿Mundos casi paralelos?: Las similitudes de una Marca de Alta Moda y una Multinacional de Productos de Conveniencia
(Pontificia Universidad Católica del PerúPE, 2019-10-17)In times as variable as the century we live in, adapting to the needs of the environment is essential to survive market competition; However, the real challenge lies in identifying the future needs of the consumer and being ... -
INNTEGRA: ¿Por qué integrar el valor de la Innovación Sostenible en la ciudad?
(Pontificia Universidad Católica del PerúPE, 2019-10-17)Indisputably, the world in which we live in is a product of an extensive historic process. In fact, the last 100 years of humanity has witnessed big dicoveries and inventions that undoubtedly revolutionized in an accelerated ... -
El mayor impedimento para el desarrollo social sostenible: la desigualdad global
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The rising of global inequality has become a universal concern. The evidence suggest that the gap between rich and poor has widened in the last three decades despite the economic growth in some countries. Moreover, the ... -
Neoliberalismo, Estado de derecho y gestión de la corrupción
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The corruption of public management systems is a place of recurrent citizen interpellation in Peru. Long historical, the last few years have meant a kind of escalation in the history of corruption, as well as the moment ... -
Ventas y marketing en entornos empresariales basados en Internet de las Cosas
(Pontificia Universidad Católica del PerúPE, 2019-10-17)In this era of enterprises digital transformation, sales and marketing professionals have to face countless challenges due to accelerated development of Internet of Things within B2C markets and uncountable spectrum of ... -
Gestión del turismo en Áreas Naturales Protegidas
(Pontificia Universidad Católica del PerúPE, 2019-10-17)Tourism in Natural Protected Areas (ANP) has increased in recent years and the trend is that it continues to do so. This has been beneficial, mainly economic and social, but at the same time, a worldwide concern has arisen ... -
Déjame que te cuente: el storytelling en las campañas políticas actuales
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The changes in society’s perception on politics and corruption, and distrustfulness in politicians’ actions, have made necessary for candidates to transform their campaign strategies. Storytelling, a marketing technique ... -
Editorial. InnovaG; Núm. 5 (2019)
(Pontificia Universidad Católica del PerúPE, 2019-10-17)No presenta resumen
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