Browsing Núm. 5 (2019) by Title

Now showing items 5-10 of 10

    • Gestión del turismo en Áreas Naturales Protegidas 

      Romo Román, Pablo César (Pontificia Universidad Católica del PerúPE, 2019-10-17)
      Tourism in Natural Protected Areas (ANP) has increased in recent years and the trend is that it continues to do so. This has been beneficial, mainly economic and social, but at the same time, a worldwide concern has arisen ...

    • INNTEGRA: ¿Por qué integrar el valor de la Innovación Sostenible en la ciudad? 

      Montalván Bazán, Anthony Isaac (Pontificia Universidad Católica del PerúPE, 2019-10-17)
      Indisputably, the world in which we live in is a product of an extensive historic process. In fact, the last 100 years of humanity has witnessed big dicoveries and inventions that undoubtedly revolutionized in an accelerated ...

    • El mayor impedimento para el desarrollo social sostenible: la desigualdad global 

      Lopez, Hellen (Pontificia Universidad Católica del PerúPE, 2019-10-17)
      The rising of global inequality has become a universal concern. The evidence suggest that the gap between rich and poor has widened in the last three decades despite the economic growth in some countries. Moreover, the ...

    • ¿Mundos casi paralelos?: Las similitudes de una Marca de Alta Moda y una Multinacional de Productos de Conveniencia 

      Gallardo Landauro, Claudia (Pontificia Universidad Católica del PerúPE, 2019-10-17)
      In times as variable as the century we live in, adapting to the needs of the environment is essential to survive market competition; However, the real challenge lies in identifying the future needs of the consumer and being ...

    • Neoliberalismo, Estado de derecho y gestión de la corrupción 

      del Aguila M., Levy (Pontificia Universidad Católica del PerúPE, 2019-10-17)
      The corruption of public management systems is a place of recurrent citizen interpellation in Peru. Long historical, the last few years have meant a kind of escalation in the history of corruption, as well as the moment ...

    • Ventas y marketing en entornos empresariales basados en Internet de las Cosas 

      Céspedes, Jorge (Pontificia Universidad Católica del PerúPE, 2019-10-17)
      In this era of enterprises digital transformation, sales and marketing professionals have to face countless challenges due to accelerated development of Internet of Things within B2C markets and uncountable spectrum of ...