2. Maestría
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Item Metadata only Consulting Report - Municipality of Surco: Safety and Well–Being(Pontificia Universidad Católica del Perú, 2024-10-17) Li, Yihan; Mitterlehner, Lisa; Garcia Surco, Anghelo Demetrio; Sánchez Paredes, Sandro AlbertoThis paper aims to address the issue of community safety in Santiago de Surco, where current security measures fail to meet the needs of the district's residents. Despite the introduction of the Alerta Surco App by the municipality, its limited adoption, functionality, and effectiveness hinder its ability to address safety concerns and foster community engagement. Key challenges include a prevalent sense of insecurity, inefficient communication between residents and authorities, and low awareness of available safety tools. The proposed solution focuses on advancing the Alerta Surco App through the integration of more advanced features, such as chatbots, to promote community engagement in safety issues, provide real-time assistance, and streamline emergency reporting. Meanwhile, a targeted promotion and education campaign aims to increase user adoption and broader community engagement. The solution offers both immediate benefits, by improving communication and response times, and long-term social value, by fostering trust and collaboration between citizens and authorities. The expected impact of implementing these solutions includes improved public safety, a reduction in crime rates, and enhanced community well-being. Financially, the App's advancement would be supported by advertising income and partnerships, and given its scalability, it allows for expansion without substantial additional costs, making it a sustainable solution for long-term growth. By aligning with the Sustainable Development Goals (SDGs), this solution not only addresses short-term security issues but also contributes to broader social sustainability, making the Alerta Surco App a viable, scalable solution for public safety management.Item Metadata only Consulting Report - Municipality of Surco(Pontificia Universidad Católica del Perú, 2024-10-16) Thomas, Daneka Danielle; Pichler, David Sebastian; Tejada Santander, Diego Esteban; Sánchez Paredes, Sandro AlbertoThis report investigates the significant challenges entrepreneurs in Surco, Lima, face particularly the limited access to capital. The analysis emphasizes that the lack of access to formal financing is the main challenge for small and micro-businesses, which make up 90% of businesses in Surco. Additionally, over 70% of these businesses operate informally, which limits their ability to get bank loans or other financial support. Key findings suggest that improving financial literacy, encouraging businesses to formalize, and creating better connections between entrepreneurs and investors are essential steps to building a stronger, more inclusive entrepreneurial ecosystem. The proposed solution focuses on creating a digital platform that connects local entrepreneurs with both local and international investors. This platform offers educational resources and provides certifications to build trust. The platform was built using agile methodologies and it was designed based on user feedback. Its features include a Spanish-language interface, secure communication, and access to business resources, which directly addresses the specific challenges faced by entrepreneurs in the region. This business model not only enhances the local economy but also aligns with global Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure). The research concludes that the platform's innovative and disruptive approach can transform Surco's entrepreneurial landscape by offering a sustainable, scalable, and socially responsible solution to the capital access problem.Item Metadata only Modelo ProLab: Pulhaya, un licor que impulsa el desarrollo sostenible para mejorar la calidad de vida de los pequeños agricultores de la provincia de Huaral(Pontificia Universidad Católica del Perú, 2024-08-09) Céspedes Miranda, Karyn Roxana; Zamudio Quispe, Kathia Betsabé; Ruidias Heredia, Benjamín; Vásquez Carhuamaca, Martín; Sánchez Paredes, Sandro AlbertoEste trabajo surge como respuesta al problema social identificado: la falta de conexión entre pequeños agricultores y el mercado, generando desigualdad económica en la comunidad agrícola de los pequeños agricultores de Huaral. En este contexto, se aplicó la metodología “Design Thinking” para prototipar todo el ecosistema de la cadena productiva sostenible, incluyendo el licor de pitahaya roja. Durante el proceso de diseño, se llevaron a cabo presentaciones del concepto del ecosistema a pequeños agricultores de pitahaya, confirmando la aceptación de la solución. La deseabilidad por parte de los agricultores fue respaldada por los resultados positivos obtenidos durante la validación, demostrando que están dispuestos a formar parte del ecosistema de cadena productiva sostenible como socios estratégicos. Se investigó al usuario, residente en Lima Metropolitana, para definir sus necesidades y expectativas. Posteriormente, se validó la deseabilidad del licor de pitahaya roja por parte de los usuarios. La aceptación de este producto respalda la deseabilidad del licor de pitahaya, ya que los usuarios demostraron un interés positivo en el producto mediante encuestas y “focus group”. La hipótesis de factibilidad, vinculada al plan de marketing para generar ingresos en los primeros cinco años, se respaldó mediante simulaciones de Monte Carlo. Además, la viabilidad financiera también se respaldó mediante estas simulaciones. Las proyecciones indicaron un Valor Actual Neto (VAN) superior a 3 millones de soles, validando así ambas hipótesis. Este hallazgo respalda la sostenibilidad financiera del proyecto. La decisión final es avanzar con la implementación del proyecto, respaldada por hallazgos positivos en la deseabilidad del producto, factibilidad y viabilidad. Se recomienda la ejecución de la idea, consolidando así un modelo que promueve el desarrollo sostenible, genera impacto económico y social positivo en las comunidades agrícolas involucradas.Item Metadata only Modelo prolab: Servisalud, clínica ocupacional con propósito social para mejorar la salud del trabajador(Pontificia Universidad Católica del Perú, 2022-06-20) Pajuelo Diaz, Jose Alan; Garcia Cardenas, Marylin; Salinas Delgado, Paul Socrates Nazarenos; Robles Ccahua, Rosario Raquel; Sánchez Paredes, Sandro AlbertoLa presente tesis tiene como objetivo implementar una clínica ocupacional, la misma tendrá por nombre ServiSalud. El valor diferencial de esta es la de brindar soporte a las empresas contratantes, así como a los usuarios de dicho servicio, el mismo que se verá reflejado a través del seguimiento y corrección de las observaciones resultantes de los exámenes médicos ocupacionales (EMO). Se ha detectado distintas falencias en cuanto al seguimiento de la salud ocupacional por parte de los terceros encargados de dicho servicio, es por lo que, con la presente tesis, se propone brindar una solución orientada al monitoreo, atención y corrección de las observaciones de salud surgidas durante los exámenes de salud ocupacional, las mismas que son causantes de diversas afecciones de la población trabajadora (PEA). Por otro lado, las empresas al no realizar el seguimiento y corrección de los resultados de dichos exámenes ocupacionales se ven expuestos a posibles contingencias legales y económicas, las mismas que podrían repercutir en sus utilidades anuales, y lo más importante, en percepción por parte de sus stakeholders. Esta propuesta de negocio cuenta con un relevante componente digital ya que se propone el uso de una plataforma móvil, así como de una web que sean flexibles, versátiles, amigables y ágiles, las cuales ayudarán significativamente a optimizar los tiempos y procesos de atención a los usuarios finales, así como a tener un seguimiento oportuno del proceso del EMO por parte de las empresas contratantes, reduciendo así flujos innecesarios dentro de la compañía que los ayuden a ser más eficientes. Es importante resaltar que ServiSalud busca destacarse y ser una propuesta innovadora en el mercado peruano, por lo que es de interés del equipo de implementación, la investigación a profundidad de todas las aristas, así como concretar esta propuesta, hacerla exitosa, viable y exponencial para eventualmente, desarrollarla en otros mercados de Latinoamérica.Item Metadata only Línea eco food INTI, descartables de plástico reciclado con impacto ambiental y social positivo en el Perú(Pontificia Universidad Católica del Perú, 2022-04-13) Agreda Davila, Claudia Olivia; Chavarri Barrueto, Oscar Antonio; Medina Jimenez, Samuel Enrique; Sánchez Paredes, Sandro AlbertoEl presente trabajo de investigación plantea la puesta en marcha de un intraemprendimiento con operaciones en Lima Metropolitana y Callao para la producción y comercialización de envases de plástico reciclado para alimentos, como alternativa de solución para los altos índices de contaminación que existe en esta ciudad, donde se generan 886 toneladas de basura plástica al día, así como dar solución a una alta demanda disconforme de productos ecológicos, lo mismo que ha originado un incremento notable de los volúmenes de importación de dichos productos, solo en el año 2019 su crecimiento fue de 1654%, y a la vez proponer un modelo de negocio inclusivo para generar mayores ingresos a la canasta básica de más de 17 mil recicladores informales de Lima. Para su desarrollo se ha llevado a cabo estudios como son: Estudio de Investigación de Mercado, Estudio Económico y Estudio de Impacto Ambiental. Todos los estudios anteriormente mencionados han tenido por objetivo principal determinar la factibilidad, deseabilidad y viabilidad del proyecto, sin dejar de lado su impacto sobre otras dos importantes dimensiones: ambiental y social. El financiamiento del proyecto se realizará mediante aportes de capital de los socios (49%) y un préstamo con una entidad bancaria (51%). En función al análisis del entorno del mercado y la información recabada de los diferentes estudios realizados se han desarrollado estrategias de operaciones, recursos humanos y marketing a fin de lograr que la propuesta sea factible y sostenible en el tiempo. Finalmente, la evaluación financiera elaborada en un horizonte de tiempo de 5 años muestra como resultados un VAN de S/. 20´240,602.25 con una TIR de 117.22%, el proyecto no es solo financieramente viable, también genera un VANS de S/. 34´388,655.95 que contribuye significativamente sobre el bienestar de la sociedad.Item Metadata only Consulting report Team 2- MASEDI Contratistas Generales(Pontificia Universidad Católica del Perú, 2021-02-10) Bayer, Sofie Barbara; Huemura Okumura, Daniel Keiichi; Núñez Acevedo, Sary Mishel; Sánchez Paredes, Sandro AlbertoMASEDI is a Peruvian construction company created and founded by Vladimir Sokolic in 1999. They provide services in the field of architectural design, construction, maintenance and everything related to the area. Its approach as a company is based on leadership, experience, quality and personalized service in each project. The main problem identified is the low brand awareness which prevents from obtaining a greater number of clients in the private sector. This is mainly due to the strong competition, lack of a marketing department to promote the brand, as well as the reliance on word of mouth advertising thanks to its good reputation in the public sector. In that sense, the CEO is interested in finding strategies to make MASEDI recognized in the private sector for its quality service and expertise. The theory reviewed to develop the solution to the problem suggests marketing strategies through social media and content management; customer relationship management (CRM); and corporate social responsibility activities (CSR). Then, four alternatives were developed and evaluated regarding to cost, feasibility, effectiveness, ease of implementation and reliability. The final proposal includes an integrated marketing communication strategy through digital and nondigital media, as well as the division of the client portfolio, whose implementation plan is detailed step by step for MASEDI, in order to obtain new clients, get brand recognition and increased traffic on the web and social networks.Item Metadata only Strategic plan for Fútbol Más Perú(Pontificia Universidad Católica del Perú, 2019-09-10) Padilla, Gerardo; Pitta, Giancarlo; Sánchez Paredes, Sandro AlbertoThe purpose if this work is to elaborate a strategic plan for the period 2015-2019 for Fútbol Más Perú, a non-profit association that started operations in Peru in February 2015. The information used for this document has been provided by the organization and by the authors’ own research. This plan has followed the model proposed by Dr. D’Alessio (2013). After reviewing the organization’s general situation and background, a new vision and mission are given; these consider both the theory and the organization’s purpose of existence. Afterwards, the external environment is analyzed to discover the players, opportunities and threats that Fútbol Más Perú will have to face. This analysis is combined with an internal evaluation of the organization, in order to find out what its main strong and weak points are, and how these cope with the environment. This analysis supports the formulation of four long-term objectives -and the respective short-term objectives- that the organization has to accomplish to see its vision fulfilled. These objectives consider the internal and external analysis and the organization’s vision and mission. Six strategies were chosen to enable the achievement of the objectives. The implementation of the strategies will be managed by controlling the achievement of the short-term objectives utilizing the Balanced Scorecard tool. Results of this work show that Fútbol Más Perú needs to increase its brand awareness to successfully attract private sponsors for its projects. Despite of having limited human resources it is possible to exploit resources not used currently, such as social media, to become more popular in the local environment.Item Metadata only Strategic plan for Prosa(Pontificia Universidad Católica del Perú, 2019-09-10) Rudolph, Paula; Sánchez Paredes, Sandro AlbertoThis paper is based on the development of a strategic plan for the Program to Support the Self-Help of people living with HIV Positive conditions (PROSA) from 2015 to 2022. The plan was developed using the strategic process proposed by Dr. Fernando D’Alessio. Through the use of the plan, a vision was developed with the purpose of changing PROSA from a struggling non-governmental organization (NGO) to one that is driven, financially sustainable and internationally competitive. In the past, PROSA has been successful in influencing legislations that promoted the well-being of the HIV/AIDS infected section of the Peruvian population. Unfortunately, the company has not been as influential in recent years and furthermore, it was realized that a significant proportion of those currently infected with HIV/AIDS in Peru have little, irregular or, in some cases, no access to antiretroviral treatments, as well there still exist high levels of stigma and discrimination, among other problems. The organization has not been able to tackle these issues as a result of inadequate funding and staffing inefficiencies, as well as other sources of internal ineffectiveness. As a result, the present strategic plan has developed six long-term objectives that propose to improve financial sustainability, enhance the workforce, increase the organization’s projects and recognition, ensure the availability of treatments for HIV/AIDS and related diseases, increase public knowledge and awareness of sexual health, and significantly reduce discrimination against those infected with HIV/AIDS. These long-term objectives will be reached by implementing six key strategies proposed for the organization. It is also proposed that the implementation of the Balanced Scorecard will monitor the attainment and measure the results of the short-term objectives, who will help reach the organization’s long-term objectives and vision. The realization of all of the proposed objectives and strategies will be a joint effort between all members of the organization and will ultimately benefit the society.Item Metadata only Strategic plan for Intercrafts Perú(Pontificia Universidad Católica del Perú, 2019-09-10) Hein, Walter; Sánchez Paredes, Sandro AlbertoIntercrafts Peru Inc. has been working side by side with Peruvian handcrafts producers for over ten years and it is currently going through a financial and organizational downturn. The company has experienced net losses for the past three years and there is a need to implement changes that can revert this situation by putting the company back on track to achieve sustainable long term grow. The organization is subjected to trade practices established by the World Fair Trade Organization (WFTO) and it is through this practices that the company has established long term relationships with customers in North America, Europe and Oceania. However changes in the industry and internal inefficiencies limit the capacity of Intercrafts to increase the number of sales reaching new customers. The company was born as an initiative of the (Interregional Central of Peruvian Artisans) CIAP and explains the low bargaining power towards the suppliers because of the relationship. Furthermore this bond reinforces the social commitment of the organization from its conception, to support the sustainable development of the artisans and their environment. It is in this commitment that the company can exploit most of the potential strengths and opportunities. In this context this strategic plan proposes the use of three strategies to take the company from its current situation to the desired situation to be the best crafts exporting company in Peru in 2020: (a) Product development through strategic alliances, creating new designs capacitating the artisans to improve the products; (b) Retrenchment, restructuring some of the company’s processes to reduce costs and have an efficient operational system; and (c) Market penetration attacking the high end niche market with improved marketing.Item Metadata only Strategic plan of Grupo GEA for sustainable education area(Pontificia Universidad Católica del Perú, 2019-09-05) Sovero Zamudio, Liliana Cristina; Sánchez Paredes, Sandro AlbertoThe present paper propose the strategic plan for the non-profit organization Grupo GEA, more specifically, for its sustainable education area, which has as main product the Buena Voz program. The proposed strategic plan goes from year 2015 to 2018. The deployment of the plan was made by using the strategic process proposed by D’Alessio (2013). In the case of Grupo GEA, the need of developing this plan started when it becomes difficult for the organization to get funds for the Buena Voz program. Therefore, the strategic plan has as objective strengthen the continuity of fundraising. Throughout the strategic plan, the vision, mission, values and code of ethics were reviewed. The final vision defined was, to be the first NGO in Peru who innovate integrated projects for sustainable development and promote fair relationships between society, economy, and environment, while fostering the country to be in-line with the latest Sustainable Development Goals (SDG) by 2020. Specifically for sustainable education area, to be the first referent in Peru of non-formal education, to develop soft skills of leadership among vulnerable youth. In order to achieve the vision, and external and internal analysis was made, followed by the definition of the interests of the organization, its potential, cardinal principles, five long-term objectives, which will ensure the achievement of the vision. To achieve this, seven strategies were designed; and with them, 11 short-term objectives, their resources, policies, and other implementation guidelines. As a last stage a balance scorecard with goals, indicators, activities and measurement was developed in order to control the evolution of the strategic plan and made any adjustments is needed. Finally, it is concluded that if Grupo GEA follows the proposed strategic plan, they will be able to successfully relaunched the Buena Voz program, in addition, full commitment from the entire organization is key.