360: Revista de Ciencias de la Gestión

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.14657/174812

ISSN: 2415-5861
e-ISSN: 2518-0495

360: Revista de Ciencias de la Gestión es la revista académica del Departamento Académico de Ciencias de la Gestión de la PUCP. Es una publicación arbitrada semestral abierta a recibir contribuciones de autores peruanos y extranjeros, tanto en inglés como en español. La revista busca acoger documentos de investigación y reflexión sobre el conocimiento y la práctica disciplinaria habitual, en las distintas esferas organizacionales (empresarial, pública y social) y áreas funcionales (gestión estratégica, financiera, logística, operativa, de marketing y de personas).

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2021 - 20232

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Temasearch.filters.applied.operator.equals: search.filters.subject.Peru

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    Natural Revolution: Sharing value with the first owners. The case of AJE in Peru
    (Pontificia Universidad Católica del Perú, 2023-10-28) Landeo, Romina; Sordo, Kabu; Cordova, Miguel; Ilieva, María
    This study reveals how a company designed and developed a shared value initiative from a new product line, contributing to the sustainable development goals in Peru. The paper aims to identify the main characteristics of the collective impact achieved by Shared Value strategies of the Peruvian multinational company, AJE Group. The authors use an empirical case study of one of the biggest multinational companies in Peru to build upon Kramer’s model for shared value initiatives and analyze each of its five elements for shared value. The findings of this paper allow practitioners, as well as policy-makers, to identify sustainable managerial practices and opportunities for sustainability-oriented public policy design which can be implemented in other organizations.
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    Small Firm Growth in Lima, Peru: A Multiple Case Study
    (Pontificia Universidad Católica del Perú, 2021-09-01) Espinoza Pazos, Fernando Clemente
    The main goal of this article is to identify factors associated with the growth of micro and small enterprises (MSEs) in Lima, Peru from the perception of the entrepreneurs themselves based on a qualitative multiple case study under a holistic approach. Therefore, the study analyzes 18 MSE cases in Lima divided intotwo groups: companies experiencing continuous growth and companies that do not experience continuous growth. The results showed that one of the factors that seem to be characteristic of the first group is the constant motivation to take advantage of business opportunities. On the contrary, one of the factors present in the second group is the motivation to meet temporary needs. This article contributes to the understanding of MSEs in Lima and expands the existing knowledge on the factors associated with growth and market consolidation by studying the entrepreneurs’ perceptions.