360: Revista de Ciencias de la Gestión

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.14657/174812

ISSN: 2415-5861
e-ISSN: 2518-0495

360: Revista de Ciencias de la Gestión es la revista académica del Departamento Académico de Ciencias de la Gestión de la PUCP. Es una publicación arbitrada semestral abierta a recibir contribuciones de autores peruanos y extranjeros, tanto en inglés como en español. La revista busca acoger documentos de investigación y reflexión sobre el conocimiento y la práctica disciplinaria habitual, en las distintas esferas organizacionales (empresarial, pública y social) y áreas funcionales (gestión estratégica, financiera, logística, operativa, de marketing y de personas).

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2018 - 20203

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Autorsearch.filters.applied.operator.equals: search.filters.author.Seclen Luna, Jean Pierre

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Mostrando 1 - 3 de 3
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    Innovación, talento humano y crecimiento organizacional: agenda de investigación para las ciencias de la gestión
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-17) Seclen Luna, Jean Pierre; Bonifaz Chirinos, Mónica
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    Análisis de fracasos en el lanzamiento de nuevos productos en la industria de bebidas en el Perú a partir del modelo stage-gate
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2018-09-25) Alvarado Alarcón, Miluska; Alegre Valdivia, Vanessa; Martínez Utía, Tatiana; Seclen Luna, Jean Pierre
    This article analyses the importance of properly structuring the process of the newproducts development (NPD). It identifies some failures in the NPD process in thePeruvian beverage industry based on an exploratory study of multiple cases of newproducts that failed to be launched on the market. A qualitative methodology was used to understand the NPD process, taking as a reference the stage-gate model since it’s one of the most sophisticated and disseminated innovation models in current practice. The study founded that the companies analysed made serious mistakes in their NPD processes, such as not listening to the consumer’s voice since the beginning of the process and not conducting pilot market tests, among others.
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    ¿Cómo innovan las fintech peruanas? Una aproximación a partir de un estudio de casos múltiple
    (Pontificia Universidad Católica del Perú. Fondo Editorial, 2019-09-25) Palomino Barchi, Gianella Judith; Velásquez, Vanessa; Marcos Quispe, Katharine Cledia; Seclen Luna, Jean Pierre
    Fintech is a type of startup with a disruptive business model that provides digital financial services. One of its main competitive advantages is that they continually innovate, which is why the management of the resulting innovation relevant to them. In Peru, although the fintech ecosystem is growing, there are no empirical studies dealing with innovation in fintech. This article contributes to the knowledge of fintech and analyzes the management of its innovation processes by identifying key enablers and practices of the process. For this, a multiple case study of six fintech winners of the Startup Peru contest was carried out. The findings we have, due to the iterative and agile nature of fintech startups, some do not have a process of systematized innovation; however, there are key enablers and practices for managing the innovation process that allowthem to successfully launch new services to the market.