Núm. 4 (2018)
Permanent URI for this collectionhttp://54.81.141.168/handle/123456789/185352
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Item Open Access La gestión estratégica de una política de educación integral para alumnos sobresalientes: el caso de la Escuela de Talentos del Callao(Pontificia Universidad Católica del Perú, 2018) Luna Domínguez, AraceliIn the last decades, education has become one of the fundamental and critical tasks of the national, regional and local levels of government. In this, the importance of the regional intervention is transcendental for the strategic promotion of educational development that allows the country to take advantage of the potential of its student population. This article seeks to describe how the public policy of integral education for outstanding students influences the sustainable development of a regional government. For this, the article is divided into two sections. In the first one, the influence between a public educational policy and the development of a regional government is explained, exposing, in addition, the characteristics of a comprehensive education for outstanding students as a strategy for regional institutional development. The second section describes, through the case of the Escuela de Talentos del Callao, the functioning of the integral educational development of the outstanding students as a public educational policy of the Callao region; also, we describe how this has generated sustainable institutional development at different levels . Finally, we analyze the relationship between the revised conceptual framework and the particular case of the talent school.Item Open Access ¿Visibilizar y/o activar? Notas para la gestión de una Casa de la Cultura(Pontificia Universidad Católica del Perú, 2018) Suárez Trejo, JavierA house is a space that we inhabit. However, a house also teaches us to inhabit (it) offering multiple ways to live in it with human beings, people and objects, that are important to us. In other words, a house activates multiple ways to inhabit it so that it and we transform that shared space in where we live: the country, for example. Having this in mind, what is a house of culture? Does it make sense today? To answer these questions, the following article is divided into two sections. The first section focuses on the pedagogical function of the House of Culture, according to José María Arguedas, who was its first director between 1963 and 1964. For Arguedas, the house had a dual function, «adapter» and «creative», which responded to the urgent needs of the migrants in the city of Lima. The second section describes and analyzes the functions of the House of Peruvian Literature, active since 2009, and suggests the need to challenge and transform those functions that seems to follow a visibilizing and not pedagogical notion of literature. throughout the article, useful distinctions to rethink cultural management and policies.Item Open Access Claves para un adecuado cálculo de ratios y análisis de estados financieros(Pontificia Universidad Católica del Perú, 2018) Rodríguez Díaz, Daniela del PilarThere is a lot of literature related to financial analysis and interpretation of ratios regarding profitability, liquidity, management and solvency of a certain company. Nonetheless, there is a few literature based on some considerations that we must take into account when gathering information of indicated accounts in audited financial statements, especially in that of Peruvian cases. In this article, we resume and explain some key aspects to proceed in the calculation of financial indicators that are of daily usage between financial entities, financial analysts and stakeholders but that sometimes it is limited to take the current balances as of audited financial statements, without taking into account the financial criteria on the top of what is reported based on the Resolution CONASEV 103-99 and modifications which is ruled in Peru by Superintendencia de Mercado de Valores (SMV) and International Financial Reporting Standards (IFRS).Item Open Access La gestión del conocimiento operativo como punto de partida para la innovación de las organizaciones(Pontificia Universidad Católica del Perú, 2018) Vigo Contreras, Temiss AntonioThe changing economic environment of the various productive sectors has empowered the use of knowledge as the main source of competitive advantage over traditional factors of production such as capital, labor and infrastructure. Therefore, knowledge must be managed efficiently and systematically in organizations in order to seek continuous improvement and competitiveness within their sector. This article synthesizes the existing theory on knowledge management based on the needs to innovate and improve aspects as varied in the operational level of an organization as the analysis of production processes, the review of the models of directing operations and the products or services to offer.Item Open Access Gestión del Marketing Mix de servicios en un museo de memoria: Estudio de caso sobre el Lugar de la Memoria, la Tolerancia y la Inclusión Social(Pontificia Universidad Católica del Perú, 2018) Tena Mucha, Esmeralda Marvi; Ancori Torobeo, Luz; Núñez de la Torre Núñez, MiluskaThe present study focuses on knowing how “Lugar de la Memoria, la Tolerancia y la Inclusión Social” (LUM) manages each of the elements of the marketing mix in the first quarter of 2017. At the methodological level, the research had a mixed approach, an exploratory-descriptive scope, gathering information through on-site observations of the museum and interviews with the administrative staff. The analysis was structured according to each of the elements of the marketing mix. The information from the staff interviews showed that the LUM does not have strategies reflected in a marketing plan, although it does carry out activities to reach its target audience. It was identified that several initiatives have delays in their execution due to bureaucratic issues.Likewise, the observations revealed that, for the most part, the LUM complies with the established benchmarks. Finally, recommendations are proposed to improve the management of the marketing mix: the definition of a plan that specifies marketing strategies and tactics related to the different Ps, including those linked to the optimization of internal and external signage, the improvement of the descriptions of the exhibition, and the diversification of additional activities, among others.Item Open Access Una nueva forma de entender la Innovación: del Insight a la perspectiva histórico-cultural de la Psicología(Pontificia Universidad Católica del Perú, 2018) Casado Rojas, Eric SebastianThis article has the purpose of making an overlook on how psychological investigation has addressed innovation throughout the insights. Limitations on how the concept of insight tries to explain innovation are presented, and cultural-historical psychological theory is introduced as a more complete and enriching way of understanding the process of innovation. This analysis has Silicon Valley innovation history and culture for the last 50 years as a context. Examples are taken from two iconic companies in this field: Apple and Microsoft. The objective of this paper is to make a reflection about how the idea of insight has mythicized innovation and to offer a new psychological paradigm that can comprehend innovation as something closer and familiar to people and organizations.Item Open Access Hacia un modelo de innovación de Gestión PUCP(Pontificia Universidad Católica del Perú, 2018) Beaumont, Martín; Llaxacondor, ArturoA growing number of organizations and organizational practices around the world are incorporating criteria of justice and sustainability in their value proposition. With them, new meanings arise in the conceptual and analytic frameworks used in organizational studies. For example, Innovation and the systemic approach can be reconsidered in the context of value creation for society. This article reflects on how innovation can be understood by an undergraduate management school and its academic department (specifically at the Unidad de Gestión of the Pontifical Catholic University of Peru), and on how this understanding affects the purpose of the school itself, its academic model, and the relation with its environment.Item Open Access El marketing emocional y la fidelización del cliente. Análisis a partir de los componentes emocionales del Modelo Value Star en la banca por internet del BCP(Pontificia Universidad Católica del Perú, 2018) Tocas Santos, César Augusto; Uribe Sócola, Emily Maydolly; Espinoza Reyes, Renato RodrigoThe aim of this study is to present the relationship between the emotional components defined from the Value Star Model of emotional marketing and customer loyalty, focusing on the Internet banking channel at Banco de Crédito del Perú (BCP). The definition of customer loyalty and emotional marketing is presented, pointing out, then, the importance of the latter to achieve one of the main strategic objectives of the organizations that is the loyalty of their clients. From the methodological point of view, the research had a mixed approach, correlational scope, gathering information through surveys, in-depth interviews and digital observations. Likewise, structural equations were used to validate if the items allow measuring the variables of the emotional components that are proposed as part of the proposed model: Value Star. In the findings it was possible to demonstrate that the BCP uses the emotional marketing strategy in Internet banking to achieve customer loyalty. Finally, the conclusions and limitations of our researchare presented.