Perfiles psicológicos de emprendedores en Perú según tipos de origen y valor
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2019-12-06
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Pontificia Universidad Católica del Perú
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La presente tesis propone identificar tipologías psicológicas de emprendedores en Perú,
ubicadas en un continuo contextual entre tipos de valor (social y comercial) y tipos de origen
(necesidad y oportunidad), asociadas a rasgos de personalidad, valores, preocupación empática y
aprecio por la sostenibilidad. Se buscó establecer la influencia que las variables mencionadas
tienen sobre la ejecución de conductas prosociales-productivas, que equilibran la creación de
valor social y económico. Para el logro del objetivo se planteó una metodología mixta
conformada por tres estudios, dos cualitativos y uno cuantitativo correlacional, cuyos resultados
integrados permitieron entender mejor los perfiles y circunstancias que posicionan a personas
con ciertas características psicosociales en diferentes tipos de emprendimientos. Se concluye que
la posibilidad de equilibrar valor social y económico puede explicarse por condiciones subjetivas
genuinas asociadas a la compasión y búsqueda del bien mayor, o por estrategias de supervivencia
y búsqueda de reconocimiento en el mercado tradicional. Se discute la posibilidad de privilegiar
el valor social sobre el económico, considerando desnaturalizar los atributos y narrativas,
exploradas en el tercer estudio, que convencionalmente se asocian con el camino emprendedor,
para pensar, desde una reconceptualización de las lógicas del mercado, nuevos modos de afrontar
la urgencias sociales y ambientales que aquejan al mundo.
This thesis proposes to identify psychological typologies of entrepreneurs in Peru, associated with personality traits, values, empathic concern and appreciation for sustainability, and considering a contextual continuum between types of value (social and commercial) and types of origin (need and opportunity). The aim was to establish the influence that these variables have on the execution of prosocial-productive behaviors that balance the creation of social and economic value. A mixed methodology was used to achieve the objective. Three studies were proposed, two qualitative and one quantitative, whose results were integrated sequentially. They allowed to better understand the profiles and circumstances that position people with certain psychosocial characteristics in different types of enterprises. It is concluded that the possibility of balancing social and economic value can be explained either by genuine subjective conditions associated with compassion and the search for the greater good, or by survival strategies and the search for recognition in the traditional market. The possibility of privileging social value over economic value is discussed, considering denaturalizing the attributes and narratives explored in the third study, which are conventionally associated with the entrepreneurial role, to think about new ways to face the social and environmental urgencies that afflict the world, from a reconceptualization of market logics.
This thesis proposes to identify psychological typologies of entrepreneurs in Peru, associated with personality traits, values, empathic concern and appreciation for sustainability, and considering a contextual continuum between types of value (social and commercial) and types of origin (need and opportunity). The aim was to establish the influence that these variables have on the execution of prosocial-productive behaviors that balance the creation of social and economic value. A mixed methodology was used to achieve the objective. Three studies were proposed, two qualitative and one quantitative, whose results were integrated sequentially. They allowed to better understand the profiles and circumstances that position people with certain psychosocial characteristics in different types of enterprises. It is concluded that the possibility of balancing social and economic value can be explained either by genuine subjective conditions associated with compassion and the search for the greater good, or by survival strategies and the search for recognition in the traditional market. The possibility of privileging social value over economic value is discussed, considering denaturalizing the attributes and narratives explored in the third study, which are conventionally associated with the entrepreneurial role, to think about new ways to face the social and environmental urgencies that afflict the world, from a reconceptualization of market logics.
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Emprendimiento--Perú, Personalidad, Valores, Productividad, Tipología (Psicología)
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