Núm. 6 (2019)
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LOS LECHEROS ANTIGUOS ESTÁN DE VUELTA: una iniciativa de marketing de la nostalgia con valor social de Danlac
(Pontificia Universidad Católica del PerúPE, 2020-04-08)The present study focuses on one of the most representative campaigns of Danlac company: the return of the ancient dairy farmers, a project that the company materializes hiring elderly people. With that, Danlac manages to ... -
LOS IMPOSTORES: reflexiones sobre un conflicto socioambiental
(Pontificia Universidad Católica del PerúPE, 2020-04-08)In an imperfect environment not all the decisions a player chooses are the best ones, even less if these decisions must take place in a conflict, and in fact, the tension increases and becomes more serious if the benefit ... -
Proceso de búsqueda de clientes en el Mercado Internacional
(Pontificia Universidad Católica del PerúPE, 2020-04-08)The search for customers in different international markets has been - and is - controversial, due to the application of different methodologies andprocesses for market researchers. There is only one way to deal with this ... -
DESIGN MANAGEMENT: un mundo nuevo por explorar entre el diseño y los negocios
(Pontificia Universidad Católica del PerúPE, 2019-11-19)Over the years, we have seen how companies are in an increasingly changing environment and respond to a more complex user needs. Therefore, organizations must be innovative in their processes, technologies, products and ... -
Un espacio para aprender y soñar: Estrategias empleadas en la creación del programa de formación de públicos del gran teatro nacional
(Pontificia Universidad Católica del PerúPE, 2020-08-17)Audience management is a constant concern of cultural organizations. On one hand, allows the organization to last over time and; on the other hand, a proper management of this will generate an achievement on the organization’s ...
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