Browsing Núm. 5 (2019) by Subject "Empresas"
Now showing items 1-1 of 1
-
¿Es el neuromarketing una realidad o simplemente una teoria? La importancia de su aplicación en las empresas comerciales
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The present study focuses on knowing what the consumer's behavior is, with respect to the use of marketing strategies that companies in the commercial sector give to the development of their brands, from the perspective ...