Browsing Núm. 5 (2019) by Subject "Democracia"
Now showing items 1-1 of 1
-
Déjame que te cuente: el storytelling en las campañas políticas actuales
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The changes in society’s perception on politics and corruption, and distrustfulness in politicians’ actions, have made necessary for candidates to transform their campaign strategies. Storytelling, a marketing technique ...