Browsing Núm. 5 (2019) by Subject "Consumidor"
Now showing items 1-2 of 2
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¿Es el neuromarketing una realidad o simplemente una teoria? La importancia de su aplicación en las empresas comerciales
(Pontificia Universidad Católica del PerúPE, 2019-10-17)The present study focuses on knowing what the consumer's behavior is, with respect to the use of marketing strategies that companies in the commercial sector give to the development of their brands, from the perspective ... -
¿Mundos casi paralelos?: Las similitudes de una Marca de Alta Moda y una Multinacional de Productos de Conveniencia
(Pontificia Universidad Católica del PerúPE, 2019-10-17)In times as variable as the century we live in, adapting to the needs of the environment is essential to survive market competition; However, the real challenge lies in identifying the future needs of the consumer and being ...