Browsing Núm. 5 (2019) by Author "Gallardo Landauro, Claudia"
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¿Mundos casi paralelos?: Las similitudes de una Marca de Alta Moda y una Multinacional de Productos de Conveniencia
Gallardo Landauro, Claudia (Pontificia Universidad Católica del PerúPE, 2019-10-17)In times as variable as the century we live in, adapting to the needs of the environment is essential to survive market competition; However, the real challenge lies in identifying the future needs of the consumer and being ...