Browsing Núm. 5 (2019) by Author "Escalante Villar, Juan"
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Déjame que te cuente: el storytelling en las campañas políticas actuales
Escalante Villar, Juan (Pontificia Universidad Católica del PerúPE, 2019-10-17)The changes in society’s perception on politics and corruption, and distrustfulness in politicians’ actions, have made necessary for candidates to transform their campaign strategies. Storytelling, a marketing technique ...