Browsing Núm. 5 (2019) by Author "Céspedes, Jorge"
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Ventas y marketing en entornos empresariales basados en Internet de las Cosas
Céspedes, Jorge (Pontificia Universidad Católica del PerúPE, 2019-10-17)In this era of enterprises digital transformation, sales and marketing professionals have to face countless challenges due to accelerated development of Internet of Things within B2C markets and uncountable spectrum of ...