Browsing Notas Académicas by Subject "Perú"
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Los atributos de la marca empleadora : percepciones en alumnos de Perú y Francia
(Pontificia Universidad Católica del Perú. Departamento Académico de Ciencias de la GestiónPE, 2021-05-24)Companies are currently struggling to attract talent, and the best way to do that is to develop their employer brand. The employer brand comprises economic, functional, psychological, and organizational attributes that ... -
Dynamic capabilities and survival of startup firms
(Pontificia Universidad Católica del Perú. Departamento Académico de Ciencias de la GestiónPE, 2023-05)Startups provide benefits to countries because of their capacity to promote economic and social development. Nevertheless, startups face great challenges to survive, especially in the Peruvian context wherein they have ...