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Proceso de búsqueda de clientes en el Mercado Internacional
(Pontificia Universidad Católica del Perú, 2020-04-08)
The search for customers in different international markets has been - and is - controversial, due to the application of different methodologies andprocesses for market researchers. There is only one way to deal with this ...
La investigación como proceso clave para la planificación estratégica del marketing
(Pontificia Universidad Católica del Perú, 2021-12-01)
Currently in business world, information has become one of the most valuable intangible assets for companies, since it allows us to understand the past, analyze the present and predict the future of organizations. In that ...