Tesis y Trabajos de Investigación PUCP

URI permanente para esta comunidadhttp://54.81.141.168/handle/123456789/6

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20201

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Autorsearch.filters.applied.operator.equals: search.filters.author.Herrera Gonzalez, Daniel AntonioTemasearch.filters.applied.operator.equals: search.filters.subject.Comportamiento del consumidor--Estudio de casos

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    Intrinsic and extrinsic factors that influence consumers’ intention and purchase behavior: The case of eco-labeled dairy products
    (Pontificia Universidad Católica del Perú, 2020-07-30) Herrera Gonzalez, Daniel Antonio; Ortiz, Lourdes
    This research aims to undersatnd how intrinsic and extrinsic factors can influence consumers’ buying decision on shopping eco-labeled dairy products in order to close the gap between intention and purchase. This research is a quantitative study and uses the theory of reasoned action (TRA) of Ajzen & Fishbein (1980). Data were collected through surveys applied to consumers buying dairy products from a recognised dairy supermarket in Bogotá-Colombia. This work uses logistic regression as a statistical method to subsequently complement the analysis and enhance the results. It also uses exploratory factor analysis, confirmatory analysis, and a structural equation model. Findings show that ecological labels do not generate a positive influence to close the gap between intention and purchase. Manufacturers should strengthen environmental damage knowledge and awareness on dairy products consumption while keeping positive private benefits so that eco-labels really work and the gap between intention and purchase can be reduced.