Tesis y Trabajos de Investigación PUCP

URI permanente para esta comunidadhttp://54.81.141.168/handle/123456789/6

El Repositorio Digital de Tesis y Trabajos de Investigación PUCP aporta al Repositorio Institucional con todos sus registros, organizados por grado: Doctorado, Maestría, Licenciatura y Bachillerato. Se actualiza permanentemente con las nuevas tesis y trabajos de investigación sustentados y autorizados, así como también con los que que fueron sustentados años atrás.
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20192

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Asesorsearch.filters.applied.operator.equals: search.filters.advisor.Arana Barbier, Pablo JoséTemasearch.filters.applied.operator.equals: search.filters.subject.Industria de la confección--Perú

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    Consulting report – Mipaku
    (Pontificia Universidad Católica del Perú, 2019-10-14) Perez Paredes, Elio David; Arana Barbier, Pablo José
    MiPaku is a small, socially conscious fashion brand specializing in the design, manufacture, and sales of high-quality alpaca wool and cotton blended garments. The company is essentially an outgrowth of D’Peru textiles, which is an already established selfsustainable business that has been running since 2010. While Mipaku offers its products under its own brand name, D’Peru Textiles is a white-label label manufacturer of high-end alpaca wool and cotton blended garments. The company is based in Lima, Peru, and, at present, employs a total of 12 persons. Notably, Mipaku shares its production facilities, staff, warehousing, and ownership with D’Peru Textiles. Mipaku generates annual sales of less than US$10,000. Mipaku wants to grow yet is unsure of how to do so. Accordingly, the main problem(s) addressed in the consulting report concern market selection and modes of entry. In order to address the problem of market selection, an integrated market selection model is designed (based upon relevant literature) and employed to determine which markets Mipaku should pursue. Results from the model are complemented by qualitative research and identified that the United States, Germany, and the United Kingdom are the top markets for further pursuit. Following market selection, entrance strategies for each market are designed and organized into a Gantt chart. Moreover, the proposed implementation offers legal requirements, distribution channels, cost strategies, and a list of trade shows, boutiques, and other potential customers. Finally, it is analyzed the qualitative and quantitative outcomes that give the expected net present value and internal rate of return. To conclude, it is projected that if Mipaku implements the recommendations outlined in the consulting report, they will indeed accomplish their goal of increasing sales and growing their brand.
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    Consulting report – Confecciones Juliett
    (Pontificia Universidad Católica del Perú, 2019-10-14) Garcia Cabello, Gonzalo Asuncion; Mauricio Reyes, Jorge Luis; Arana Barbier, Pablo José
    In recent years, Peru has experienced a higher average growth higher than other South American countries. This growth can in part be attributed to the Peruvian textile industry, which is one of the strongest manufacturing economies in the country due to its enormous impact on the economy. The growth of the GDP per capita has resulted in a higher spending capacity among Peruvian citizens, and Peruvian consumers are now willing to invest a larger part of their income in clothing. This economic growth has also produced changes in their purchasing processes and increased their expectations for high-quality products. Additionally, Peru ranks fourth in entrepreneurship in Latin America, behind Colombia, Chile, and Ecuador. This emerging entrepreneurial dynamism, however, is a figure of small businesses that are contradicted when compared with the high failure rate. Confecciones Juliett is a Peruvian small business that specializes in the design, manufacturing, and selling of clothing garments for women. After analyzing the internal and external environment of the industry, the organization is facing typical challenges that many Peruvian SMEs encounter in their operations. In sum, the goal of this paper is to define the best and appropriate cost structure for the company, Confecciones Juliett, in order to strengthen their organizational decision making.