Conexión

URI permanente para esta comunidadhttp://54.81.141.168/handle/123456789/175299

ISSN 2305-7467
e-ISSN 2413-5437

La revista Conexión es una iniciativa académica del Departamento de Comunicaciones de la PUCP, que tiene como objetivo fomentar la investigación y la redacción de ensayos vinculados al tema de las comunicaciones. Se publica una vez al año y colaboran en ella profesores de planta del Departamento, así como investigadores y docentes invitados de otras universidades del país y del extranjero. Los artículos publicados en la revista son originales y se someten a una revisión editorial antes de ser publicados.

Los campos de interés de las comunicaciones son amplios y variados, y esa diversidad de miradas es la que garantiza la interdisciplinariedad de nuestras búsquedas, vincula la heterogeneidad de nuestros objetos de estudio y conecta de manera transversal nuestros hallazgos. En la actividad de la vida académica, Conexión ofrece un lugar de encuentro para la comunicación social con los otros dominios del saber.

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Mostrando 1 - 4 de 4
  • Ítem
    Transformación digital del mercado del arte. Desafíos y oportunidades
    (Pontificia Universidad Católica del Perú, 2023-12-28) Navarro Hospinal, Susana
    The art market is a trust-based system and much of this trust is built over time through the reputation of the people involved. It is in this system where the digital is gaining strength, not only to be used as a means of communication, but also to position itself as another player in the system. The pandemic prompted the creation of the online media offer that sells works of art, companies and start-ups that have chosen to create digital platforms of various types for the sale of works. However, can we really talk about a digital transformation of the art market or is it a market that is wary of being immersed in a digital system? It's important to understand the visibility, trust, and transparency issues you face so you can overcome them. This work collects the experience of various actors within the sector.
  • Ítem
    Análisis de la utilización de redes sociales por parte de instituciones culturales durante la pandemia: casos Museo de Arte de Lima y Gran Teatro Nacional
    (Pontificia Universidad Católica del Perú, 2021-12-10) Navarro Hospinal, Susana
    Digital tools are not new, but the pandemic has made visible the need for cultural institutions to establish new alternatives and digital has not only become a tool, but has become vital for the empowerment of museums and culture in general. According to Conseil International des Musées (ICOM), communication is often not a priority for cultural organi-zations, and even less so when it comes to digital, specifically social networks (2019, p. 5). An analysis was made of the digital responses of two Peruvian institutions, the Museo de Arte de Lima (MALI) and the Gran Teatro Nacional (GTN), to determine how their presence in social networks and on the web evolved. For this purpose, we also talked to the people in charge of the communication areas of these institutions.
  • Ítem
    La educación física en la sombra de la pandemia: realidad del Perú
    (Pontificia Universidad Católica del Perú, 2021-12-11) Torres Paz, Luis Edwin; Granados Barreto, Juan Carlos
    In a globalized world, directed by technologies and communications, the reality for physical education is adverse, because of a large inequality gap that has made difficult to reinvent it in a balanced and inclusive way in the virtual sphere, unlike other areas. In addition, in some institutions it disappeared, at a time when the improvement of physical education programs would play an important role in the prevention of mental disorders, increased physical health and resilience in students, as stated by Unesco (2019). Also, in Peru, in International Baccalaureate schools and private schools with high costs, the hours of physical education increased, evidencing the recognition of its need and importance to reduce stress, anxiety and sedentary lifestyle in the medium and long term. Thus, it is necessary to evaluate the Peruvian situation addressing the socioeconomic aspect and teaching of physical education in the context of the pandemic and globalization.
  • Ítem
    La experiencia del teatro digital durante la pandemia por la COVID-19 en Lima
    (Pontificia Universidad Católica del Perú, 2021-12-11) Rebata Delgado, Sofía Magaly
    The COVID-19 pandemic disrupted human coexistence and the alternative to social distancing has been to maintain communication links through technology. With this, gathering in Jorge Dubatti’s terms (2015), a substantial feature of the identity of theater, was affected, and the choice was made for techno-gathering through digital theater. The definition of digital theater and the relationship mediated by technology between scenic artists and audiences are under construction and sustainable management. To analyze the local experience, we have reviewed the situation of Peruvian theater before and during the pandemic and conducted semi-structured interviews with three-stage creators from Lima, who had seasons during the health crisis. Through the qualitative data collected, the strengths, weaknesses, and future scope of this format are identified.