Conexión
URI permanente para esta comunidadhttp://54.81.141.168/handle/123456789/175299
ISSN 2305-7467
e-ISSN 2413-5437
La revista Conexión es una iniciativa académica del Departamento de Comunicaciones de la PUCP, que tiene como objetivo fomentar la investigación y la redacción de ensayos vinculados al tema de las comunicaciones. Se publica una vez al año y colaboran en ella profesores de planta del Departamento, así como investigadores y docentes invitados de otras universidades del país y del extranjero. Los artículos publicados en la revista son originales y se someten a una revisión editorial antes de ser publicados.
Los campos de interés de las comunicaciones son amplios y variados, y esa diversidad de miradas es la que garantiza la interdisciplinariedad de nuestras búsquedas, vincula la heterogeneidad de nuestros objetos de estudio y conecta de manera transversal nuestros hallazgos. En la actividad de la vida académica, Conexión ofrece un lugar de encuentro para la comunicación social con los otros dominios del saber.
Explorar
5 resultados
Resultados de búsqueda
Ítem Texto completo enlazado Mujer, tierra y territorio en el arte peruano contemporáneo: "Madre nuestra" (2018), de Luz Letts(Pontificia Universidad Católica del Perú, 2023-11-23) Vergara, NatalyArt as a discursive essence can become a means of reflection on our social reality. Madre Nuestra, by the plastic artist Luz Letts (2018), is an example of this, as this work represents an all-powerful woman who sustains the nation and questions gender stereotypes and violence against women in Peru. In turn, she realizes the powerful relationship of this with the land and territory, and it motivates us to think about the mutual support between women to fight the domination towards the female body and towards the natural world. Thus, it proposes the creation of a female collective identity as a force of the nation, a community defense of land and territory in the process of building a more just society. Finally, it outlines the need to rethink our country with an ecoterritorial and ecofeminist twist.Ítem Texto completo enlazado Imaginarios sociales de Perú: simulación y simulacro en la publicidad de la marca de refrescos Inca Kola(Pontificia Universidad Católica del Perú, 2023-12-28) Rojas Virijivich, RodolfoThis essay addresses the issue of social imaginaries in Peru and their relationship with the advertising of the Inca Kola soft drink brand, focusing on the concepts of simulation and simulacrum. Social imaginaries are shared representations that influence the way people perceive their social reality, and are expressed through stories, legends, myths and images. On the other hand, simulation refers to the creation of copies without an original, images of things that do not exist, and simulacrum implies the disturbance and challenge of reality itself. The reflection seeks to establish a link between these concepts and analyze how Inca Kola’s advertising constructs social imaginaries based on simulations, instead of reality. This raises the problem of idealizing aspects of reality that cannot be fulfilled, since simulation originates in the utopia of equivalence. According to Baudrillard (1994/1998, Chapter 2), we live in a society where reality and representations are confused, and simulation is based on the belief that everything can be replaced by its image.Ítem Texto completo enlazado Discurso e ideología anticomunista en la prensa popular limeña durante la segunda vuelta presidencial 2021(Pontificia Universidad Católica del Perú, 2023-04-25) Caballero Rojas, Gerardo AlonsoThis article studies the role of the sensationalist popular press during the campaign for the second electoral round carried out in Peru between April and June 2021. For this, the journalistic discourse on the front pages of the newspapers Trome and Ojo is analyzed, which are the two popular newspapers of the largest media conglomerate in the country, the El Comercio Group. The study identifies in the discourse on the covers of Trome and Ojo, whose agendas are traditionally devoted to police news, entertainment and sports the presence of what Noam Chomsky and Edward S. Herman (1988/1995) call anti-communist ideology. Through it, they sought to associate candidate Pedro Castillo with “communism” or “chavismo”, and present him as the worst of evils. The discourse of these popular newspapers was oriented to associate their idea of communism with terrorism, violence and hatred, and, at the same time, contrast it with those of democracy, peace and freedom. Furthermore, both Trome and Ojo repeatedly disqualify Pedro Castillo’s economic proposals and associate their own idea of communism with poverty and hunger.Ítem Texto completo enlazado El cine del surandino peruano sobre el conflicto armado: género cinematográfico e hibridez desde los márgenes del establishment de Lima(Pontificia Universidad Católica del Perú, 2022-07-27) Torres Vitolas, Miguel Ángel; Aguirre Pérez, FernandoThis article proposes a critical regard on genre confronting this notion with Peruvian South Andean Cinema on the Armed conflict. We start by questioning genre notion, understood as a necessary condition in communicational practice between producers and audience. We are more interested in understanding how this notion points to a symbolic dispute from and among multiple agents involved in the cinematographic phenomenon. Then, we identify a characteristic that differences this cinema from hegemonic limeño cinema on armed conflict: genre hybridity. We found there a symbolic operation through which this cinema differs from Lima’s cinema and build its own identities.Ítem Texto completo enlazado El discurso del movimiento LGBTI en Ecuador: usos del lenguaje y la tecnología en momentos de campaña electoral(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Criollo Burbano, MarceloThis article analyzes two digital communicative strategies of LGBTI collectives during the 2017 electoral campaign in Ecuador. The discursive practices of subaltern audiences, their appropriation of technology and their political actions in the digital sphere are analyzed. Additionally, it includes the expression, style and discursive spaces that these audiences use to discuss their demands in digital platforms. An optimistic view considers that technology and digital networks have allowed an increase of forms of participation and greater visibility of LGBTI movements in Ecuador. From a less optimistic perspective, it is questioned whether these channels are adequate and sufficient for political participation and influence. Methodologically, we focus on the study of the forms of power of the statements. We ask ourselves: What topics are addressed and excluded from digital discourses? What strategies are put into play in these counterdiscourses? Finally, from the perspective of collective action, an approach is made about the complexities of the subordinate public and its emanci-patory potential in an electoral campaign context.