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Memes de internet como reforzadores de identidades políticas: estudio de caso de la crisis sociopolítica boliviana de 2019
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Ewel, Nicolás; Piérola, Carlo
This research paper describes the effects that memes had during a period of the political crisis in Bolivia during October/November 2019. To this end, a compilation of political memes was made, understanding these as a socio-cultural artifact belonging to the Internet. These were subsequently unraveled in two focus groups. Through these, it was evidenced that memes produced and consumed at this time reinforced pre-existing political identities. Furthermore, we suggest that there are quality standards under which they are classified by users.
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Nunca tan a tiempo: acción colectiva y medios sociales en Latinoamérica
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Bossio, Juan Fernando
No presenta resumen
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Euforia y pesimismo en tiempos de internet. Hacia una relectura de los efectos políticos de los medios sociales a la luz de las mediaciones
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Makedonski Valdeavellano, Paul Maquet
The article seeks to situate the contemporary debate around the supposed effects of the Internet and social media on politics, in light of the longstanding discussion about media effects. In this line, it draws attention to the persistence of a certain «technical ideology» that presumes a capacity of technologies to directly and decisively influence political and social transformations, to highlight a political debate around institutional and economic mediations, social uses, and cultural mediations in the development of these media.
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El discurso del movimiento LGBTI en Ecuador: usos del lenguaje y la tecnología en momentos de campaña electoral
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Criollo Burbano, Marcelo
This article analyzes two digital communicative strategies of LGBTI collectives during the 2017 electoral campaign in Ecuador. The discursive practices of subaltern audiences, their appropriation of technology and their political actions in the digital sphere are analyzed. Additionally, it includes the expression, style and discursive spaces that these audiences use to discuss their demands in digital platforms. An optimistic view considers that technology and digital networks have allowed an increase of forms of participation and greater visibility of LGBTI movements in Ecuador. From a less optimistic perspective, it is questioned whether these channels are adequate and sufficient for political participation and influence. Methodologically, we focus on the study of the forms of power of the statements. We ask ourselves: What topics are addressed and excluded from digital discourses? What strategies are put into play in these counterdiscourses? Finally, from the perspective of collective action, an approach is made about the complexities of the subordinate public and its emanci-patory potential in an electoral campaign context.
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La comunicación para el cambio social y el proceso de empoderamiento en una comunidad virtual: el caso del grupo de Facebook Ni Una Menos: Movilización Nacional Ya
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Soto Canales, Valeria
The purpose of this article is to analyze the power of communicative interaction in virtual communities, in the case of the virtual community of Facebook Ni Una Menos: Movilización Nacional Ya, from the paradigm of communication for social change. In order to achieve this objective, a qualitative methodology was applied, which consisted of field work composed of in-depth interviews with 15 members of the Facebook group, as well as the analysis of virtual contents. As a result of the analysis, it was possible to observe how the characteristics of the group, created for activism, led to the sensitive disclosure of testimonies on the web portal, around which a virtual community of support was articulated. In conclusion, this analysis evidenced the power of virtual communicative interaction for the process of individual and collective empowerment of vulnerable communities, such as women victims of violence.
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Construyendo seguridad para la manifestación de la sororidad desde #LasRespondonas
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Diez, Illari
Nowadays, just as there is harassment and insecurity on social networking sites, these spaces can also be used by women for feminist activism and the sorority manifestation, for which, as has been seen in previous works, it is necessary security. In this sense, this article seeks to answer the following question: How is the feeling of security in #LasRespondonas—a Facebook group made up mostly of feminist women—for the manifestation of sorority built? It was found that the construction of the feeling of security in this group occurs thanks to three elements: the creation of a virtual community, the existence of an echo chamber, and the use of the platform tools together with the role of the moderators. In addition, security is necessary for the sorority manifestation in three moments: the verbalization of the problem, the sharing of information / interacting, and the meeting.
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Veinte años después, una respuesta a la Carta a la Tía Ofelia
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Gómez, Ricardo
rgomez@uw.edu
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La protesta feminista #8M 2020 en México a través de la participación de comentarios en YouTube
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) García-González, Lidia A.; Bailey Guedes, Olga
The present article is a quantitative study of the comments generated and published by users on March 8 and 9 on the YouTube video platform, about the International Women’s Day on March 8, 2020, known as #8M in Mexico City. Its purpose is to know what kind of issues, discussions and perceptions revolve around one of the most attended feminist demonstrations against gender violence and impunity in the face of a growing wave of femicide in Mexico. It also presents a discussion on the potential and risks of YouTube for cyber-feminism and protest, based on comments generated by users. The results show a space in which a strong misogyny, a high misunderstanding of feminism and the impossibility of a productive and dialogic conversation are manifested.
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#Cultura digital: reflexiones en torno a los consumos políticos contemporáneos
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Taricco, Lucrecia; Paz García, A. Pamela
In everyday life context, inscribed in the cultural battlefield of the material and symbolic (hyper)mediations of the Internet, we are interested in critically reflecting on the approach to cultural practices of digital consumption. Inside the political communication field, we observe that today multiple phenomena are embedded in the daily configuration of these practices, which lead us to rethink the role of traditional audience measurements and statistics, to the use of big data and algorithms, different political-cultural outlooks of audiences, challenged by a global crisis in the subject of cybersecurity. Among other conditions of going digital, we will thus understand such contemporary consumption as an issue concerning political power, taking into account its ideological dimension.
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Acciones feministas en red: análisis del hashtag #Marcha8M en México
(Pontificia Universidad Católica del Perú. Fondo Editorial, 2020-12-12) Olmedo Neri, Raul Anthony
This paper analyzes the generated network around hashtag #Marcha8M in Mexico by means of the social network analysis method (SNA) and three indicators of this method. NodeXL software was used to obtain the information generated between March 4 and 9, 2020, and thus visualize the network. With this study, it is possible to analyse a way in which social movements appropriate social media and link with areas from communication’s field.

Conexión. Núm. 14 (2020)

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