(Pontificia Universidad Católica del Perú, 2023-04-25) Perusset, Alain
The COVID crisis in 2020 deeply impacted world economy. Peru, which had a booming tourism sector, suffered severely from the fall in international arrivals to its territory. To reactivate local economy, the Municipality of Lima launched, at the end of 2020, a digital magazine called Visita Lima. The aim of this article is to show how a postgreimasian semiotic analysis can provide a critical look at the offering of a brand. In this case, the different digital channels of Visita Lima will be analyzed in order to highlight some strategic issues and to propose solutions to make such an offering more relevant and meaningful.
(Pontificia Universidad Católica del Perú, 2023-04-25) Moreno Reina, Daniel; Cubides Serrano, Edwin
Since the implementation of the first bike paths in Bogotá, Colombia, at the beginning of the 2000s, the bicycle progressively became a mobility alternative to mass transportation. Although road corridors are often a scene of conflict and chaos, they are also places of expression that show the ways of life in the city right where displacements take place. This reflection article seeks to review some videographic expressions that narrate the city from the bicycle tours that are published on YouTube. These creations build values and representations of the city from creativity, play and playfulness; and, in turn, demonstrate narrative and affective appropriations of urban space
