(Pontificia Universidad Católica del Perú, 2023-04-25) Yalán Dongo, Eduardo Enrique
This article analyzes the role of cultural memory through the chromatic plastic signs of the Peruvian popular graphic advertisement. The corpus considers the graphic-advertising production that circulates in the public space in downtown Lima, Peru. The qualitative reconstruction of the relationships between memory, space and chromatic plasticity is carried out through the semiotic gaze of a tensive approach, which allows us to appreciate the role of intensity in popular visual production. The reflection concludes in the contrast of the memory of retention of playful colors of the ghost sign versus a memory of functional color ostension of the urban popular graphics. This difference makes it possible to identify economic isotopies that promote the erosion of spatial and political rootedness with respect to the public.
(Pontificia Universidad Católica del Perú, 2023-04-25) Bueno, Alexandre Marcelo
The city of São Paulo is known for its large number of immigrants in the past and in the present. These groups produce their presence in the public space, as is the case of Bolivian immigrants. This paper aims to examine some of these enunciative marks to decipher some of the meanings produced by immigrants in urban space. For this, I use the semiotics of Algirdas Julien Greimas and, mainly, the sociosemiotics of Eric Landowski. Thus, I hope to show how alterity is a constitutive part of urban space and think about some consequences of this manifestation of meaning for Brazilian society.
