Conexión. Núm. 18 (2022)
URI permanente para esta colecciónhttp://54.81.141.168/handle/123456789/193340
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Ítem Texto completo enlazado Editorial(Pontificia Universidad Católica del Perú, 2023-04-25) Rubina Vargas, Celia; Torres Vitolas, Miguel ÁngelNo presenta resumen.Ítem Texto completo enlazado Propósito semiótico y perspectivas estratégicas de Visita Lima(Pontificia Universidad Católica del Perú, 2023-04-25) Perusset, AlainThe COVID crisis in 2020 deeply impacted world economy. Peru, which had a booming tourism sector, suffered severely from the fall in international arrivals to its territory. To reactivate local economy, the Municipality of Lima launched, at the end of 2020, a digital magazine called Visita Lima. The aim of this article is to show how a postgreimasian semiotic analysis can provide a critical look at the offering of a brand. In this case, the different digital channels of Visita Lima will be analyzed in order to highlight some strategic issues and to propose solutions to make such an offering more relevant and meaningful.Ítem Texto completo enlazado Narrar la ciudad: experiencia y apropiación videolúdica del ciclista urbano en YouTube(Pontificia Universidad Católica del Perú, 2023-04-25) Moreno Reina, Daniel; Cubides Serrano, EdwinSince the implementation of the first bike paths in Bogotá, Colombia, at the beginning of the 2000s, the bicycle progressively became a mobility alternative to mass transportation. Although road corridors are often a scene of conflict and chaos, they are also places of expression that show the ways of life in the city right where displacements take place. This reflection article seeks to review some videographic expressions that narrate the city from the bicycle tours that are published on YouTube. These creations build values and representations of the city from creativity, play and playfulness; and, in turn, demonstrate narrative and affective appropriations of urban spaceÍtem Texto completo enlazado Memoria y gráfica popular en el espacio público: un acercamiento cromático desde la semiótica(Pontificia Universidad Católica del Perú, 2023-04-25) Yalán Dongo, Eduardo EnriqueThis article analyzes the role of cultural memory through the chromatic plastic signs of the Peruvian popular graphic advertisement. The corpus considers the graphic-advertising production that circulates in the public space in downtown Lima, Peru. The qualitative reconstruction of the relationships between memory, space and chromatic plasticity is carried out through the semiotic gaze of a tensive approach, which allows us to appreciate the role of intensity in popular visual production. The reflection concludes in the contrast of the memory of retention of playful colors of the ghost sign versus a memory of functional color ostension of the urban popular graphics. This difference makes it possible to identify economic isotopies that promote the erosion of spatial and political rootedness with respect to the public.Ítem Texto completo enlazado Modulaciones de la ciudad en la ficción televisiva contemporánea(Pontificia Universidad Católica del Perú, 2023-04-25) Cappello, GiancarloThis article deals with the representation of urban space in television fiction through an approach that, starting from the works around the moving image and its modes of production, incorporates contributions from critical studies on cities. Through a content analysis that involves 10 successful series, the text distinguishes three modulations: one where the city and its meaning are built by appealing to the previous cultural conditions of the place from historical events and difficult legacies to issues settled by picturesqueness, tourism or popular tradition; another where the elements and characteristics of the location are exploited, conveniently amplifying, attenuating or retouching its different edges in favor of the story; and a third that appeals directly to the viewer and his background to bring ideas or external realities closer to the work itself and produce a dialogue between texts. It is concluded that the soap operas face the space as a persuasive, functional and aesthetic action that, by making use of their performative practices, turn the city into a landscape that reveals a different and more phenomenological understanding of urban daily life.Ítem Texto completo enlazado Discurso e ideología anticomunista en la prensa popular limeña durante la segunda vuelta presidencial 2021(Pontificia Universidad Católica del Perú, 2023-04-25) Caballero Rojas, Gerardo AlonsoThis article studies the role of the sensationalist popular press during the campaign for the second electoral round carried out in Peru between April and June 2021. For this, the journalistic discourse on the front pages of the newspapers Trome and Ojo is analyzed, which are the two popular newspapers of the largest media conglomerate in the country, the El Comercio Group. The study identifies in the discourse on the covers of Trome and Ojo, whose agendas are traditionally devoted to police news, entertainment and sports the presence of what Noam Chomsky and Edward S. Herman (1988/1995) call anti-communist ideology. Through it, they sought to associate candidate Pedro Castillo with “communism” or “chavismo”, and present him as the worst of evils. The discourse of these popular newspapers was oriented to associate their idea of communism with terrorism, violence and hatred, and, at the same time, contrast it with those of democracy, peace and freedom. Furthermore, both Trome and Ojo repeatedly disqualify Pedro Castillo’s economic proposals and associate their own idea of communism with poverty and hunger.Ítem Texto completo enlazado Ciudad y alteridad: la presencia de bolivianos en la ciudad de São Paulo(Pontificia Universidad Católica del Perú, 2023-04-25) Bueno, Alexandre MarceloThe city of São Paulo is known for its large number of immigrants in the past and in the present. These groups produce their presence in the public space, as is the case of Bolivian immigrants. This paper aims to examine some of these enunciative marks to decipher some of the meanings produced by immigrants in urban space. For this, I use the semiotics of Algirdas Julien Greimas and, mainly, the sociosemiotics of Eric Landowski. Thus, I hope to show how alterity is a constitutive part of urban space and think about some consequences of this manifestation of meaning for Brazilian society.