(Pontificia Universidad Católica del Perú, 2017-03-22) Céspedes Flores, Jorge Humberto
Sales growth requires a management model. In this way, the following article describes a pragmatic sales growth model based on the intersection of two growth options (organic or inorganic) and the two most common distribution channels (direct and indirect). The correct execution of a model that combines those four variables at the same time or independently, according to the business need, will determine a sustainable growth, but only if our organization has the appropriate commercial and functional capabilities.
