Journal of CENTRUM Cathedra. Vol. 04, Issue 01

URI permanente para esta colecciónhttp://54.81.141.168/handle/123456789/194730

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JCC Volume 4 - Issue 1 - 2011
  • A Model to Improve the Estimation of Baseline Retail Sales Jetta, Kurt; Rengifo, Erick W; 1
  • Conjoint Analysis and MDS Approach to Brand Improvement of an Aerosol Product Charles, Vincent; Kumar, Mukesh; Anad, Tulika; 2
  • U.S. News Spillover Effects: Sectoral Evidence Nguyen, Anh Tho Thi; 3
  • Periodic Integration and Cointegration of U.S. Stock Prices, Dividends, and Interest Rates: A New Test of the Present Value Model Shirwani, Hassan; Delcoure, Natalya; Wilbratte, Barry J; 4
  • Case-Study of Internationalization in Peruvian SMEs Vásquez, Fernando; Doloriert, Clair H; 5
  • Earnings Management and Contests for Control: An Analysis of European Family Firms Jara, Mauricio; López-Iturriaga, Félix J; 6
  • Management in Emerging versus Developed Countries: A Comparative Study from an Indian Perspective Nigam, Roli; Zhang, Su; 7

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    Autorsearch.filters.applied.operator.equals: search.filters.author.Doloriert, Clair H.Fecha de inicio: 2011

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      Case-Study of Internationalization in Peruvian SMEs
      (Pontificia Universidad Católica del Perú. CENTRUM, 2011) Vásquez, Fernando; Doloriert, Clair H.
      The aim of the study is to better understand and assess the strategic effectiveness of three Peruvian SMEs, focusing on internationalization and information communication technologies. Through qualitative content and thematic analysis, the authors identify push and pull factors of internationalization and explore e-business tools and technologies. Of the three SMEs, two target the domestic market and consider internationalization as a reactive strategy to home market saturation. The third proactively targets overseas markets. Key barriers include limited expertise and technological resources. A descriptive framework of SME internationalization for the three studied SMEs is proposed that can be used to inform further substantive and correlational inquiry.