Business consulting report para una empresa del sector construcción
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Fecha
2023-04-24
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Pontificia Universidad Católica del Perú
Resumen
Wasi SA es una empresa que provee soluciones de ingeniería en encofrados y
andamios. El objetivo central de la consultoría fue identificar una propuesta de mejora para
que la empresa optimice su servicio a sus clientes, con el consiguiente impacto positivo en su
nivel de rentabilidad y en su competitividad en el rubro. Para tal efecto, se procedió a
identificar los problemas relevantes mediante reuniones de trabajo con colaboradores de la
empresa y la realización de encuestas. En base a dicha información se determinó los
principales problemas para, posteriormente, analizar las causas raíz de los mismos. Finalizado
dicho análisis se plantearon opciones de solución para asegurar la mejora continua en la
empresa en su servicio a sus clientes. En cuanto a la metodología, se utilizó el análisis
AMOFHIT y la Matriz de Complejidad versus Beneficio. La principal conclusión fue que el
principal problema de la empresa en cuanto a su servicio a sus clientes es la falta de
velocidad y capacidad de respuesta a los requerimientos de los clientes. Al respecto, las
principales causas raíz identificadas son: a) la falta de un sistema ágil que permita programar
o reprogramar los pedidos de los clientes en tiempo real, y b) el nivel de rotación y/o
ausentismo del personal contratista encargado de los despachos, factor que también impacta
negativamente en el nivel de capacitación de dicho personal.
En este escenario y considerando que la empresa busca mantener su posición de
liderazgo en el rubro, se propone implementar un sistema automatizado para la programación
y/o reprogramación de órdenes de compra. Se espera que dicho sistema facilite una
interacción más fluida y efectiva con el cliente garantizando puntualidad y precisión en la
entrega de los pedidos. Adicionalmente, se espera que dicho sistema facilite la optimización
del uso de recursos humanos destinados a las labores vinculadas a los despachos de pedidos.
Finalmente, la factibilidad de la propuesta se analizó bajo tres escenarios (base, pesimista y
optimista) y en todos ellos se obtuvo VAN y TIR positivos.
Wasi SA. is a company that provides engineering solutions in formwork and scaffolding. The main objective of this Business Consulting was to identify an improvement project so that the company optimizes its customer service, thus having a positive impact on its level of profitability and its competitiveness on the market. To that end, the relevant problems were identified through meetings with company collaborators and surveys. Based on this information, the main problems were determined to subsequently analyze their root causes. After this analysis, solution options were proposed to ensure continuous improvement in the customer service of the company. Regarding the methodology, the AMOFHIT analysis and the Complexity versus Benefit Matrix were used. In conclusion, the main problem of the company in terms of its customer service is the lack of speed and responsiveness to customers’ requirements. In this regard, the main root causes identified are: a) the lack of an agile system that allows scheduling or rescheduling customer orders in real time, and b) the level of turnover and/or absenteeism of the contractor personnel in charge of dispatches, this is a factor that also impacts negatively on the level of training of those personnel. In this scenario and considering that the company seeks to maintain its leading position, it is proposed to implement an automated system for the programming and/or rescheduling of purchase orders. This system is expected to facilitate a more fluid and effective interaction with the customer, guaranteeing punctuality and precision in the delivery of orders. Additionally, it is expected that this system will facilitate the optimization of the use of human resources assigned to dispatch-related tasks. Finally, the feasibility of the proposal was analyzed under three scenarios (baseline, pessimistic and optimistic) and positive NPV and IRR were obtained in all of them.
Wasi SA. is a company that provides engineering solutions in formwork and scaffolding. The main objective of this Business Consulting was to identify an improvement project so that the company optimizes its customer service, thus having a positive impact on its level of profitability and its competitiveness on the market. To that end, the relevant problems were identified through meetings with company collaborators and surveys. Based on this information, the main problems were determined to subsequently analyze their root causes. After this analysis, solution options were proposed to ensure continuous improvement in the customer service of the company. Regarding the methodology, the AMOFHIT analysis and the Complexity versus Benefit Matrix were used. In conclusion, the main problem of the company in terms of its customer service is the lack of speed and responsiveness to customers’ requirements. In this regard, the main root causes identified are: a) the lack of an agile system that allows scheduling or rescheduling customer orders in real time, and b) the level of turnover and/or absenteeism of the contractor personnel in charge of dispatches, this is a factor that also impacts negatively on the level of training of those personnel. In this scenario and considering that the company seeks to maintain its leading position, it is proposed to implement an automated system for the programming and/or rescheduling of purchase orders. This system is expected to facilitate a more fluid and effective interaction with the customer, guaranteeing punctuality and precision in the delivery of orders. Additionally, it is expected that this system will facilitate the optimization of the use of human resources assigned to dispatch-related tasks. Finally, the feasibility of the proposal was analyzed under three scenarios (baseline, pessimistic and optimistic) and positive NPV and IRR were obtained in all of them.
Descripción
Palabras clave
Negocios--Planificación, Consultores de empresas--Planificación estratégica, Satisfacción del cliente, Industria de la construcción--Administración