Planeamiento estratégico de Misticom
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2019-12-11
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Pontificia Universidad Católica del Perú
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GLG Perú Sociedad Anónima Cerrada, que opera comercialmente como Misticom,
fue fundada en 2010 como proveedora de servicios de Internet (ISP) con el objetivo de
proporcionar servicios de Internet de banda ancha. La compañía opera desde la ciudad de
Arequipa, en la cual ha desplegado una red de fibra óptica. Misticom se ha consolidado como
un competidor en el mercado de las telecomunicaciones en Arequipa. Sin embargo, el sector
de telecomunicaciones peruano es competitivo, mientras que Misticom es relativamente
pequeño, y es probable que el nivel de competencia continúe aumentando. La organización
tiene que prepararse para ser sostenible a largo plazo y aumentar su competitividad hoy; para
lo cual se plantea implementar el presente plan estratégico con proyección hasta el 2025.
Este plan estratégico fue elaborado para que en el año 2025 Misticom mantenga su
liderazgo y aumente el tamaño de sus ventas en cada segmento de actividad. Para alcanzar
esta visión, hemos establecido los principales lineamientos y objetivos a lograr en el plazo
mencionado. Hemos establecido una nueva misión y visión, así como un código ético para la
empresa. La nueva visión al año 2025, es estar entre los tres mayores distribuidores de
servicios de Internet corporativos en términos de clientes en Arequipa, con una línea
competitiva de soluciones de telecomunicaciones, siendo reconocido por la calidad de los
productos al tiempo que contribuye al desarrollo de la productividad empresarial peruana. La
nueva misión es proporcionar productos de telecomunicaciones del mayor nivel
internacional, mientras se superan continuamente las exigencias de los clientes y se crea valor
para ellos. Para completar el nuevo plan, se han identificado cinco objetivos a largo plazo,
cada uno de los cuales produce tres objetivos a corto plazo, o sea quince en total. El éxito de
este último debe medirse dinámicamente a través del uso de la herramienta balanced score
card (BSC).
GLG Peru Closed Company, which operates commercially as Misticom, was founded in 2010 as an Internet service provider (ISP) with the aim of providing broadband Internet services. The company operates from the city of Arequipa, where it has deployed a fiber optic network. Misticom has established itself as a competitor in the telecommunications market in Arequipa. However, the telecommunications sector is competitive, while Misticom is relatively small, and it is likely that the level of competition will continue to increase. The organization must prepare to be sustainable in the long term and increase its competitiveness today; for which it is proposed to implement this strategic plan with projection until 2025. This strategic plan was elaborated so that for the year 2025 Misticom maintains its leadership and increases its size of sales in every segment of activity. To achieve this vision, we have established the main guidelines and objectives to be achieved within the mentioned period. We have established a new mission and vision, as well as an ethical code for the company. The new vision to the year 2025 is to be among the three largest distributors of corporate Internet services in terms of customers in Arequipa, with a competitive line of telecommunications solutions, being recognized the quality of products in the time they contribute to development of Peruvian business productivity. The new mission is to provide telecommunications products of the highest international level, while continually exceeding the demands of the customers and creating value for them. In order to complete with the new plan there have been identified five long term objectives, each of which producing three short term objectives or fifteen in total. The success of the latter is to be measured dynamically through the use of the tool Balanced score card (BSC).
GLG Peru Closed Company, which operates commercially as Misticom, was founded in 2010 as an Internet service provider (ISP) with the aim of providing broadband Internet services. The company operates from the city of Arequipa, where it has deployed a fiber optic network. Misticom has established itself as a competitor in the telecommunications market in Arequipa. However, the telecommunications sector is competitive, while Misticom is relatively small, and it is likely that the level of competition will continue to increase. The organization must prepare to be sustainable in the long term and increase its competitiveness today; for which it is proposed to implement this strategic plan with projection until 2025. This strategic plan was elaborated so that for the year 2025 Misticom maintains its leadership and increases its size of sales in every segment of activity. To achieve this vision, we have established the main guidelines and objectives to be achieved within the mentioned period. We have established a new mission and vision, as well as an ethical code for the company. The new vision to the year 2025 is to be among the three largest distributors of corporate Internet services in terms of customers in Arequipa, with a competitive line of telecommunications solutions, being recognized the quality of products in the time they contribute to development of Peruvian business productivity. The new mission is to provide telecommunications products of the highest international level, while continually exceeding the demands of the customers and creating value for them. In order to complete with the new plan there have been identified five long term objectives, each of which producing three short term objectives or fifteen in total. The success of the latter is to be measured dynamically through the use of the tool Balanced score card (BSC).
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Empresas--Organización--Telecomunicaciones, Tecnología de la información--Perú--Arequipa, Planificación estratégica