Modelo ProLab: SomCare Kids, innovación en bienestar infantil para TDAH y Autismo en Lima
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2024-09-16
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Pontificia Universidad Católica del Perú
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El presente trabajo de investigación se centra en el problema de acceso limitado a tratamiento
y acompañamiento educativo especializado para niños de 3 a 12 años con Trastorno por
Déficit de Atención e Hiperactividad (TDAH) y Autismo en Lima Metropolitana.
El TDAH y Autismo son los principales trastornos del aprendizaje habiendo
aumentado su prevalencia en los últimos años (The Coversation, 2023). La alta prevalencia
del TDAH, afecta al 9.5% de la población infantil en dicha área (MINSA, 2019). Por su parte,
en el 2020, sólo se habría certificado en Perú al 2.6% de personas con Autismo, habiendo más
de un 97% de personas autistas que no han recibido un diagnóstico (Defensoría del Pueblo,
2023).
A pesar del marco normativo de protección brindado en el país, desde hace más de
diez años con la Ley N° 29973 (2012) de la persona con discapacidad, la Ley N°30150 (2014)
de protección de las personas con Autismo y la Ley N° 30956 (2019) de protección de
personas con TDAH; el sistema de salud peruano carece de servicios especializados y
accesibles; teniendo demoras significativas en diagnósticos y tratamientos. Lo propio sucede
en el sistema de educación público y privado, donde no se encuentra una plana docente
totalmente capacitada para un acompañamiento educativo especializado para niños con estos
trastornos, que garanticen una educación inclusiva adecuada; perjudicando el desarrollo de los
niños y sus familias.
Del análisis de mercado y trabajo de campo ejecutado en Lima Metropolitana se
identifica una oportunidad de mercado del 74% no cubierta por la oferta pública y privada
existente.
Como modelo de negocio social para solucionar este problema se plantea un Centro
Especializado en Servicio de Salud y Educación para niños con TDAH y Autismo;
beneficiando al paciente, a su familia y entorno. Tanto la especialización de los profesionales
y equipo de trabajo permitirán a los padres obtener resultados eficientes.
El proyecto apoya el ODS 3 al proporcionar acompañamiento educativo especializado,
lo que beneficia el tratamiento del TDAH y mejora la salud y el bienestar de los afectados. En
cuanto al ODS 4, se promueve una educación de calidad inclusiva, que amplía las
oportunidades de aprendizaje para todos. Además, el ODS 10 se aborda al disminuir la
desigualdad en sectores de bajos ingresos, facilitando el acceso a servicios subvencionados.
Finalmente, el modelo de negocio es sostenible y se basa en indicadores financieros
sólidos, que demuestran su viabilidad.
The present research work focuses on the problem of limited access to treatment and specialized educational support for children from 3 to 12 years old with Attention Deficit Hyperactivity Disorder (ADHD) and Autism in Metropolitan Lima. ADHD and Autism are the main learning disorders, having increased their prevalence in recent years (RPP, 2023). The high prevalence of ADHD affects 9.5% of the child population in this area (MINSA, 2019). For its part, in 2020, only 2.6% of people with AUTISM would have been certified in Peru, with more than 97% of autistic people who have not received a diagnosis (Defensoría del Pueblo, 2023). Despite the regulatory protection framework provided in the country, for more than ten years with Law 29973 (2012) on people with disabilities, Law 30150 (2014) on the protection of people with AUTISM and Law 30956 (2019). protection of people with ADHD; The Peruvian health system lacks specialized and accessible services; having significant delays in diagnoses and treatments. The same thing happens in the public and private education system, where there is no fully trained teaching staff for specialized educational support for children with these disorders, to guarantee adequate inclusive education; harming the development of children and their families. From the market analysis and field work carried out in Metropolitan Lima, a 74% market opportunity is identified not covered by the existing public and private offer. As a social business model to solve this problem, a Specialized Center in Health Service and Education for children with ADHD and AUTISM was planned; benefiting the patient, her family and her environment. Both the specialization of the professionals and the work team will allow parents to obtain efficient results. The project promotes SDG 3, since specialized educational support has a positive impact on the treatment of ADHD, improving the health and well-being of the population. SDG 4, since it will contribute to inclusive and equitable quality education, promoting better learning opportunities, and; SDG 10, by reducing health inequality for low socioeconomic sectors, where this service can be subsidized. Finally, the business model is profitable, which is supported by the financial indicators calculated and supported by the viability of the business model.
The present research work focuses on the problem of limited access to treatment and specialized educational support for children from 3 to 12 years old with Attention Deficit Hyperactivity Disorder (ADHD) and Autism in Metropolitan Lima. ADHD and Autism are the main learning disorders, having increased their prevalence in recent years (RPP, 2023). The high prevalence of ADHD affects 9.5% of the child population in this area (MINSA, 2019). For its part, in 2020, only 2.6% of people with AUTISM would have been certified in Peru, with more than 97% of autistic people who have not received a diagnosis (Defensoría del Pueblo, 2023). Despite the regulatory protection framework provided in the country, for more than ten years with Law 29973 (2012) on people with disabilities, Law 30150 (2014) on the protection of people with AUTISM and Law 30956 (2019). protection of people with ADHD; The Peruvian health system lacks specialized and accessible services; having significant delays in diagnoses and treatments. The same thing happens in the public and private education system, where there is no fully trained teaching staff for specialized educational support for children with these disorders, to guarantee adequate inclusive education; harming the development of children and their families. From the market analysis and field work carried out in Metropolitan Lima, a 74% market opportunity is identified not covered by the existing public and private offer. As a social business model to solve this problem, a Specialized Center in Health Service and Education for children with ADHD and AUTISM was planned; benefiting the patient, her family and her environment. Both the specialization of the professionals and the work team will allow parents to obtain efficient results. The project promotes SDG 3, since specialized educational support has a positive impact on the treatment of ADHD, improving the health and well-being of the population. SDG 4, since it will contribute to inclusive and equitable quality education, promoting better learning opportunities, and; SDG 10, by reducing health inequality for low socioeconomic sectors, where this service can be subsidized. Finally, the business model is profitable, which is supported by the financial indicators calculated and supported by the viability of the business model.
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Palabras clave
Autismo infantil--Perú--Lima Metropolitana, Niños con discapacidad--Perú--Lima Metropolitana, Servicios de salud--Perú--Lima Metropolitana
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