Planeamiento estratégico para el sector ganadero de la Región Cajamarca
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2017-03-15
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Pontificia Universidad Católica del Perú
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Resumen
El objetivo del presente trabajo de investigación es la de elaborar un planeamiento
estratégico que permita al sector ganadero de la región Cajamarca pasar de una situación
actual a una situación futura deseada, su desarrollo esto basado considerando su potencial
ganadero, las condiciones de mercado existentes, en la disponibilidad de los diversos recursos
presentes en la región, así como el interés por parte del gobierno en el desarrollo del sector.
El desarrollo del plan estratégico ha considerado un análisis interno y externo que ha
permitido determinar un marco situacional con el cual se establecieron estrategias que
coadyuven al logro de objetivos de corto y largo plazo enfocados principalmente en el
desarrollo del sector.
Debe indicarse que la situación actual del sector presenta situaciones complejas como
el hecho de que la producción ganadera se encuentra atomizada, además de la fuerte
presencia de actividades contrarias como la minería, sin embargo el potencial e interés en
desarrollar a la región como zona ganadera se presenta como una oportunidad que permitirá
lograr desarrollo y bienestar para los diferentes grupos de interés.
Finalmente, la situación presenta un escenario favorable para la implementación de
medidas que permitan impulsar el desarrollo del sector, la mejoría en los procesos de
producción, su posicionamiento en el mercado local, las alternativas de expansión a mercados
de la región, la implementación de estándares internacionales en su cadena productiva y de
comercialización serán la base para concretar el desarrollo, con todo ello se impulsará la
intervención de sus principales actores, normalizando y regulando la operación de
productores informales con el fin de incorporarlos a una propuesta de desarrollo conjunta de
la región
The objective of this research is to develop a strategic planning that allows the livestock sector in the Cajamarca region move from a current state to a desired future state, its development this based considering its livestock potential, existing market conditions, in the availability of various resources in the region, as well as interest from the government in developing the sector. The development of the strategic plan has considered an internal and external analysis, it has identified a situational framework with which strategies that contribute to achieving short-term and long-term focused primarily on the development of the sector. It should be noted that the current situation of the sector presents complex situations such as the fact that livestock production is atomized, in addition to the strong presence of contrary activities such as mining, however the potential and interest in developing the region as livestock area, It presents an opportunity that will achieve development and prosperity for the different stakeholders. Finally, the situation is favorable for the implementation of measures to boost the sector's development, improved production processes, its position in the local market, alternative expansion to markets in the region, the implementation of standards international in their production and marketing chain will be the basis for concrete development, with all the intervention of the main actors it will be promoted, standardizing and regulating the operation of informal producers in order to incorporate them into a development proposal jointly in the region
The objective of this research is to develop a strategic planning that allows the livestock sector in the Cajamarca region move from a current state to a desired future state, its development this based considering its livestock potential, existing market conditions, in the availability of various resources in the region, as well as interest from the government in developing the sector. The development of the strategic plan has considered an internal and external analysis, it has identified a situational framework with which strategies that contribute to achieving short-term and long-term focused primarily on the development of the sector. It should be noted that the current situation of the sector presents complex situations such as the fact that livestock production is atomized, in addition to the strong presence of contrary activities such as mining, however the potential and interest in developing the region as livestock area, It presents an opportunity that will achieve development and prosperity for the different stakeholders. Finally, the situation is favorable for the implementation of measures to boost the sector's development, improved production processes, its position in the local market, alternative expansion to markets in the region, the implementation of standards international in their production and marketing chain will be the basis for concrete development, with all the intervention of the main actors it will be promoted, standardizing and regulating the operation of informal producers in order to incorporate them into a development proposal jointly in the region
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Ganadería, Planificación estratégica
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