Plan estratégico de la Cooperativa de Servicios Múltiples CENFROCAFE Perú
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2018-10-05
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Pontificia Universidad Católica del Perú
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Resumen
El atractivo de la industria del café orgánico en nuestro país, es competitiva y
sostenible, por la calidad del producto que ofrece; cuyo desarrollo se sustenta por la demanda
del consumo internacional, siendo el Perú el segundo exportador de café orgánico a nivel
mundial.
En el presente manuscrito se elabora el Planeamiento Estratégico de la Cooperativa
de Servicios Múltiples CENFROCAFE Perú; dedicada a la comercialización de café de
calidad. Este esquema es el resultado de un profundo análisis de los factores externos de la
industria del café orgánico; así como de la evaluación interna de la Cooperativa; las cuales
dieron como resultado; la identificación de oportunidades y amenazas de la industria y; las
fortalezas y debilidades con las que cuenta la Cooperativa.
De la misma forma, se elaboraron matrices que permitieron establecer estrategias
centradas principalmente en desarrollo de productos, diversificación concéntrica, integración
y penetración de mercado; poniendo énfasis en innovación, tecnología con valor agregado,
investigación y desarrollo y; sobre todo preocupados por la mejora de la calidad de vida del
socio agricultor y sus familias; con lo cual la Cooperativa podrá diferenciarse y posicionarse
en un mejor nivel respecto a sus competidores; logrando rentabilidad social y económica de
manera sostenible en el alcance del liderazgo en nuestro país como un Modelo Cooperativo
Asociativo Empresarial; alcanzando la visión propuesta al 2021 en concordancia con la
búsqueda de la consolidación de la cadena productiva del café en el Perú
The appeal of the organic coffee industry in our country, is competitive and sustainable, the quality of the product offered; whose development is supported by the international consumer demand, Peru being the second largest exporter of organic coffee worldwide. In this manuscript the Strategic Planning Multiple Services Cooperative CENFROCAFE Peru is made; dedicated to the commercialization of quality coffee. This scheme is the result of a thorough analysis of the externalities of organic coffee industry; and internal evaluation of the Cooperative; which resulted; identifying opportunities and threats in the industry and; the strengths and weaknesses that comprise the Cooperative. Likewise, matrices were developed that allowed to establish strategies focused primarily on product development, concentric diversification, integration and market penetration; emphasis on innovation, value-added technology, research and development; particularly concerned about improving the quality of life of farmers and their families partner; whereby the Cooperative may differentiate and position themselves in a better level than their competitors; achieving social and economic returns sustainably in the scope of leadership in our country as an Associative Cooperative Business Model; achieving the proposed vision for 2021 in line with the search for the consolidation of the coffee production chain in Peru
Café -- Exportaciones -- Perú. Planificación estratégica.
The appeal of the organic coffee industry in our country, is competitive and sustainable, the quality of the product offered; whose development is supported by the international consumer demand, Peru being the second largest exporter of organic coffee worldwide. In this manuscript the Strategic Planning Multiple Services Cooperative CENFROCAFE Peru is made; dedicated to the commercialization of quality coffee. This scheme is the result of a thorough analysis of the externalities of organic coffee industry; and internal evaluation of the Cooperative; which resulted; identifying opportunities and threats in the industry and; the strengths and weaknesses that comprise the Cooperative. Likewise, matrices were developed that allowed to establish strategies focused primarily on product development, concentric diversification, integration and market penetration; emphasis on innovation, value-added technology, research and development; particularly concerned about improving the quality of life of farmers and their families partner; whereby the Cooperative may differentiate and position themselves in a better level than their competitors; achieving social and economic returns sustainably in the scope of leadership in our country as an Associative Cooperative Business Model; achieving the proposed vision for 2021 in line with the search for the consolidation of the coffee production chain in Peru
Café -- Exportaciones -- Perú. Planificación estratégica.
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Palabras clave
Café--Industria y comercio--Perú, Café--Exportaciones--Perú., Planificación estratégica